ADWEEK 与德州农工大学推出贯穿 2027 年的全年媒体活动平台
Texas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
- 1ADWEEK 与德州农工大学建立全年媒体与活动合作 ADWEEK at Texas A&M，贯穿 2027 年
- 2首场活动为 3 月 4-5 日在 College Station 的营销领导力峰会，约 250 名师生校友与 CMO 参与
- 3合作延伸至 SXSW、PGA 锦标赛与 Brandweek，后者 2027 年由亚特兰大迁至达拉斯
- 4American Caldwell 7 月排名将德州农工列为全球大学可见度第六，高于 2024 年的第 21 位
这是媒体与高校的长期深度绑定，把校园变成营销行业的常设舞台，也为 Brandweek 南迁德州做了铺垫。
- 影响：Brandweek 迁至达拉斯会改变营销团队 2027 年的参会与赞助地理布局；品牌方新增一个全年接触营销高管与高校人才的合作场景。
- 参考：可考虑把 2027 年德州境内会议纳入线下活动预算的备选清单；正在做雇主品牌或高校合作的团队值得评估此类媒体共建模式。
- 依据：合作范围、活动日期与迁址安排为双方官方口径，暂无独立验证；可见度排名出自 American Caldwell 7 月榜单。
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.
“What ADWEEK is building with us is unusual in higher education, and we are fortunate to have this opportunity,” said R. Ethan Braden, Texas A&M’s vice president and chief marketing and communications officer. “It gives people a chance to experience the breadth of Texas A&M firsthand, see the impact of our work, and better understand where we can be useful to them.”
This partnership will also extend to SXSW in Austin, the PGA Championship in Frisco, and Brandweek, ADWEEK’s flagship marketing conference, which moves to Dallas in 2027 following two years in Atlanta.
ADWEEK’s creative and strategic studio, ctrl+A, will also support the partnership through original content and storytelling that brings Texas A&M’s people, perspectives, and innovations to audiences beyond College Station.
The first major event is ADWEEK University Spotlight: A Marketing Leadership Summit with Texas A&M University’s Mays Business School March 4-5 in College Station, part of Texas A&M’s 150th anniversary. About 250 students, faculty, staff, alumni, and local business leaders will join a select group of CMOs and senior marketing executives to discuss key marketing issues like brand, trust, AI, and customer experience.
Mays Business School and the newly named Arch H. Aplin III ‘80 Department of Marketing will also co-host that summit.
Texas A&M’s recognizability has surged in recent years. Higher education research firm American Caldwell’s July ranking put it sixth globally for university visibility, up from 21st in 2024, and second among U.S. public universities.
“Major universities are widely recognized but often narrowly understood,” said ADWEEK CEO Will Lee. “People may know the football team, a ranking, or a few academic strengths without seeing the larger enterprise behind them.”
来源：Adweek · adweek.com