部分投资者认为 AI 搜索冲击开始在 Google 财报中显现,搜索收入增速不及预期
Google's AI search problem finally shows up in the earnings report, some investors believe
- 1Google Q3 搜索收入增长约 12%,低于分析师预期的 15%,市值一度最多缩水 10%
- 2高管 Schindler 承认 AI mode 查询增长因货币化较低产生影响,公司称整体轨迹满意
- 3Google Cloud 收入同比增长 103% 至 307 亿美元,单季资本开支达 514 亿美元
- 4Pichai 称 Gemini 用户达 10 亿,API 每分钟处理近 320 亿 token,为一年前四倍余
AI 搜索的变现缺口已从投资者担忧变成财报上的实际数字,Google 正处在传统搜索货币化向 AI 货币化的切换期。
- 影响:AI mode 查询增长快但变现低,Google 计划把聊天机器人广告扩展到美国及国际市场;依赖搜索获客的企业面临查询结构和广告位价值的变化;Google 对外销售 TPU 基础设施带来新的算力采购选项,但利润率未披露。
- 参考:可考虑在搜索广告预算中划出小部分试投聊天机器人广告位,记录与传统搜索广告的转化对比;算力采购比价时值得把 TPU 方案列入清单,并要求供应商说明成本与定价口径。
- 依据:搜索收入增长 12% 低于分析师预期 15% 来自财报,市值一度最多缩水 10%;AI mode 货币化较低的影响是高管在财报电话会上的官方口径;Cloud 与资本开支数字均为财报披露。
Google lost up to ten percent of its market value because an old investor fear appears to be coming true.
Search revenue grew about 12 percent in the third quarter, missing the 15 percent analysts had expected, and the shortfall might point to a tension in Google's core business. AI-powered search queries are growing fast but still generate less money than traditional search.
Google partly confirmed this on the earnings call. Executive Philipp Schindler said that "the strong growth in AI mode queries had an impact because of the lower monetization," among other factors. The company nonetheless said it was satisfied with the overall trajectory and reported that the annual growth rate for search queries hit its highest level in five years.
And part of the truth is that traditional search has been declared dead for years and keeps growing anyway. This quarter's growth rate was slightly below expectations but in line with recent years, and Google is only beginning to monetize AI mode. On the call, the company announced plans to expand its ad program for chatbots in the U.S. and internationally.

CEO Sundar Pichai said the Gemini app has reached one billion users, making it the fastest-growing product in the company's history. That is hardly a surprise, given that it is essentially a search add-on, and search is already huge. Google's APIs for its own models process nearly 32 billion tokens per minute, more than four times as many as a year ago. Part of that jump likely reflects token inflation driven by reasoning models and agentic workflows rather than higher usage alone.
Cloud revenue more than doubles as Google spends heavily on what comes next
The cloud division grew 103 percent year over year to $30.7 billion, and Google is spending accordingly. Capital expenditures hit $51.4 billion in the third quarter alone. The full-year 2026 forecast remains at $195 billion to $205 billion, with a "significantly higher" figure expected for 2027.

Cloud chief Thomas Kurian expects AI agents to drive further growth in the cloud business, since more agents in production require more compute for their tasks, more storage for agent memory, and more database capacity for reasoning, he said.
Google stands to gain on both sides, through its own consumer products and through the infrastructure other companies run on. Pichai said the company is building smaller, distilled versions of its new Carbon model that balance quality and response speed, and plans to serve them to "billions" of users through an always-on cloud runtime. The full Carbon model will initially go only to selected cybersecurity experts and the U.S. government.
Google also wants to sell AI infrastructure built on its proprietary TPU systems. Management did not disclose the profit margin on selling those systems to outside customers, even when asked twice.
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