The Trade Desk 与 Dstillery 打通 AI 智能体，实现投放中动态构建广告人群
The Trade Desk and Dstillery Link AI Agents to Reshape Audiences Mid-Campaign
- 1The Trade Desk 将其对话式智能体平台 Ask Koa 与 Dstillery 的 DS-1 平台打通，协作构建广告人群
- 2两个 AI 智能体在投放进行中互通，依据表现洞察和广告主定向目标识别并构建可激活的新人群
- 3Dstillery 首席产品官称，此前建定制人群需人工协调、通常耗时 4 天，整合目标缩短到几分钟
- 4广告主此前已能通过 The Trade Desk 购买 Dstillery 定制人群，但搭建流程依赖人工协调
广告人群的构建正从投放前的人工协调流程，转向投放中由两个厂商智能体自动协商完成，定向调整节奏被压缩。
- 影响：投放中换人群的周期有望从约 4 天压到分钟级，减少预算消耗在过时人群上的时间；人群决策部分转移给厂商智能体，定向策略的可控性与数据授权边界需要重新审视。
- 参考：可考虑先算出团队目前人工建一个人群的耗时与成本基线，再选一个非关键投放做智能体协作试点；值得提前和厂商确认定向目标如何定义、表现数据的授权范围有多大。
- 依据：旧流程通常耗时 4 天的说法出自 Dstillery 首席产品官，几分钟为目标口径，暂无独立验证；整合能力细节以两家官方说明为准。
The Trade Desk is connecting Ask Koa, its conversational agentic platform, with adtech firm Dstillery’s agentic platform, DS-1, to help ad buyers create custom audiences in minutes rather than days.
The integration lets the two companies’ AI agents communicate during live campaigns, using performance insights and an advertiser’s targeting goals to identify and build new audiences that can be activated through The Trade Desk.
Advertisers could already buy Dstillery’s custom audiences through The Trade Desk, but building them required manual coordination and typically took four days, said Taejin “TJ” In, Dstillery’s chief product officer.
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来源：Adweek · adweek.com