WPP Q3 营收降幅收窄至 2.1%，CEO Cindy Rose 转型计划推进九个月现企稳迹象
WPP Shows Signs of Stabilization as Q3 Revenue Decline Eases
- 1WPP Q3 剔除过账成本的同口径营收下滑 2.1% 至 32 亿美元，降幅较 Q2 的 2.8% 收窄
- 2季度报告口径营收同比增长 0.5% 至 44 亿美元，新 CEO Cindy Rose 的两年战略计划已推进九个月
- 3WPP Creative 同口径下滑 5.1%，WPP Media 增长 0.3%，创意与媒介业务表现分化
- 4年初至今同口径营收累计下滑 3.9% 至 95 亿美元，整体仍处于收缩区间
判断性质是降幅收窄而非增长回归，媒介业务已回正而创意业务仍明显下滑，WPP 的转型效果初步显现但根基未稳。
- 影响：WPP 处于两年转型计划中段，合作的团队与服务安排存在变动可能；创意服务收缩而媒介相对稳健，广告主预算的投放结构可以据此对照评估。
- 参考：可在续约或比稿前了解 WPP 相关服务团队的稳定性，值得对照自家创意与媒介预算增速和 WPP 各业务的分化程度，再决定合作资源配置。
- 依据：数字来自 WPP Q3 财报口径，经 Adweek 报道转述；同口径指 like-for-like 并剔除过账成本，尚未见第三方独立验证。
WPP’s turnaround is showing signs of life, nine months into CEO Cindy Rose’s two-year strategic plan.
The Numbers
−2.1% – Year-over-year, like-for-like decline in revenue less pass-through costs in Q3 2026 to $3.2 billion (£2.41 billion), compared with a 2.8% decline in Q2.
Reported revenue rose 0.5% year–over–year to $4.4 billion (£3.27 billion) in the quarter.
−3.9% – Year-to-date, like-for-like decline in revenue less pass-through costs to $9.5 billion (£7.16 billion).
−5.1% – Year-over-year, like-for-like decline in revenue less pass-through costs at WPP Creative, compared with 0.3% growth at WPP Media and 2.5%
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来源：Adweek · adweek.com