OpenAI 推出测试版 Business Hub，企业可自助管理在 ChatGPT 中的品牌呈现
OpenAI Gives Brands Some Data About How They Appear in ChatGPT
- 1OpenAI 在 ChatGPT 内推出测试版 Business Hub，企业可自助管理自己在平台上的呈现方式。
- 2认证后的品牌可创建企业资料并更新详情与产品信息，资料可单独创建而不必配套智能体。
- 3Business Hub 让企业看到用户在 ChatGPT 中与其互动的情况，也可为业务创建专属智能体。
- 4OpenAI 商业化副总裁 Benji Shomair 称，面向多门店等特定业态的功能将逐步完善。
ChatGPT 里的品牌信息开始有官方认领入口，AI 回答中的品牌呈现从被动接受转向企业可自助维护。
- 影响：品牌在 AI 回答中的信息质量部分取决于企业是否主动维护资料；互动数据为企业评估 AI 渠道提供了初步依据；测试版功能范围有限，多门店等场景还需等待后续完善。
- 参考：可考虑先以单一品牌主体认证 Business Hub 并完善资料与产品信息；值得同步查看互动数据，作为判断是否在 AI 渠道投入更多资源的初步参考。
- 依据：功能范围与后续规划来自 OpenAI 商业化副总裁的官方口径，产品处于测试阶段，尚无独立使用验证。
OpenAI is launching new features to help businesses control how they appear in ChatGPT.
The company launched Business Hub in ChatGPT as a beta program. Business Hub is a self-service way for businesses to contribute their business information to ChatGPT and allows companies to see how people are engaging with them in ChatGPT. Businesses can also create a dedicated agent for their business.
In the Business Hub, brands can create a profile for their business. Once verified, they can update details and product information for the business. Brands can create business profiles without creating an agent. Features for specific businesses, like multi-unit businesses, will be built out over time, according to Benji Shomair, vp of monetization at OpenAI.
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来源：Adweek · adweek.com