欧盟 AI Act 自 2026 年 8 月 2 日起执行，AI 内容透明度新规同日生效
Commission starts enforcing AI Act rules and new transparency requirements on 2 August
- 1欧盟委员会宣布自 2026 年 8 月 2 日起，由 AI Office 联合各国监管机构执行 AI Act
- 2透明度新规同日生效，聊天机器人须告知用户交互对象是 AI 而非人类，深度伪造内容须加标注
- 3AI 生成或改动内容须携带机器可读标记以便检测，官方称此举旨在减少欺骗与操纵
- 4欧盟公布首批超过 180 家组织签署 AI 生成内容透明度行为准则，并上线投诉与举报工具
欧盟 AI Act 进入执行阶段，面向用户的 AI 披露与内容标注从自愿做法变成有执法通道支撑的法定义务。
- 影响：面向欧盟用户的聊天机器人与 AI 生成内容产品需要补齐告知和标注能力；内容生产流程要加入机器可读标记；官方投诉、举报通道同步上线，合规瑕疵更容易被外部追责。
- 参考：可考虑先盘点面向欧盟用户的产品里哪些涉及聊天机器人或 AI 生成内容，测算标注与告知缺口；值得对照官方透明度指南和 GPAI 行为准则逐条核对自身义务范围。
- 依据：信息来自欧盟委员会官方公告，执法起始日为 2026 年 8 月 2 日，首批 180 多家签署行为准则的组织名单为官方公布口径。
From 2 August 2026, the European Commission’s AI Office, together with national authorities, will begin enforcing the Artificial Intelligence (AI) Act.
On the same date, new transparency rules will start to apply, requiring certain AI systems to tell users when they are interacting with AI and when content has been generated or altered by it.
Under the new rules, chatbots and other interactive AI systems will have to tell users they are dealing with AI, not a human. Deepfakes (images, videos, or audio that have been edited or generated using AI) will have to be labelled. AI-generated or altered content will also have to carry machine-readable marks so it can be detected more easily.
The measures are intended to reduce deception and manipulation and help people make informed choices. They also give businesses clearer obligations and a practical way to show compliance. The Commission published a first list of more than 180 organisations that have signed the Code of Practice on transparency of AI-generated content that operationalises the rules on transparency of AI-generated content.
Read the full press release.
Read more about the Enforcement of the AI Act and the:
- AI Act complaints tool
- AI Act Whistleblower Tool
- Complaints channel for downstream providers using general-purpose AI models
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来源：欧盟 AI Act 官方 · digital-strategy.ec.europa.eu