OpenAI 变现负责人向广告伙伴表态：出于用户信任，有些事不能做
OpenAI’s Monetization Chief to Ad Partners: User Trust Means Some Things ‘We Just Can’t’ Do
- 1OpenAI 变现负责人称以信任为原则发展广告业务，承认这限制了能向合作伙伴开放的能力。
- 2OpenAI 广告业务于 2 月开始测试，仍处早期，公司积极寻求与广告技术和代理商合作以扩大规模。
- 3OpenAI 承诺不与外部公司共享用户数据，包括用户告诉 ChatGPT 的内容，这构成广告合作的边界。
- 4Shomair 在广告科技投行 Luma Partners 的活动上称，有些伙伴希望做的事因公司决策理念无法实现。
OpenAI 想借广告技术和代理商放大刚起步的广告业务，但把用户数据划为不可触碰的边界，传统广告投放依赖的数据协作在这套体系里拿不到。
- 影响：广告主与代理商布局 ChatGPT 广告时需假设拿不到基于用户对话的定向或归因数据；广告技术商常规的数据合作模式难以在 OpenAI 生态落地；广告业务仍在测试期，可承接的合作规模有限。
- 参考：可考虑把 ChatGPT 广告试点按无用户数据共享的前提重算投放预算；值得盘点现有投放依赖的定向与归因能力哪些要在 OpenAI 渠道外补齐；合作前先确认协议中的数据边界条款。
- 依据：Shomair 在 Luma Partners 活动上的公开发言属当事方口径，暂无独立验证；广告业务 2 月开始测试为 OpenAI 自述。
OpenAI’s head of monetization, Benji Shomair, said Monday that the AI lab is using trust as a guiding principle in developing its ads business, but acknowledged that this limits what it can provide to partners.
OpenAI is eager to work closely with adtech and agency partners to scale its nascent ads operation, which started testing in February. But the company is bound by its commitment to not share users’ data—including anything that users tell ChatGPT—with outside companies, Shomair said onstage Monday at an event hosted by adtech-focused investment bank Luma Partners.
“There are places where our partners would like us to do certain things that we just can’t because of how we think about making decisions,” Shomair said.
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来源：Adweek · adweek.com