Accenture Song CEO Ndidi Oteh 阐述智能体与创作者增长计划
Agents and Creators: Ndidi Oteh’s Growth Plan for Accenture Song
- 1Ndidi Oteh 于 2025 年 9 月出任埃森哲旗下 200 亿美元营销业务 Accenture Song 的全球 CEO
- 2Oteh 表示她接任该职位的条件是由自己制定并执行增长战略
- 3她接替 David Droga，后者 2019 年以据报道 4.25 亿美元将 Droga5 出售给埃森哲，现仍任执行董事长
- 4Accenture Song 原名 Accenture Interactive，2016 年成立、2022 年更名，已收购超过 70 家代理商
Ndidi Oteh had big shoes to fill when she took the helm of Accenture Song a year ago.
Oteh became global CEO of the consulting behemoth’s $20 billion marketing arm in September 2025, succeeding ad industry legend David Droga. He had been running the business since 2021, after he sold his agency, Droga5, to Accenture for a reported $425 million in 2019.
Originally launched as Accenture Interactive in 2016, before it rebranded in 2022, Accenture Song has acquired more than 70 agencies to service clients across the marketing funnel.
While Droga remains executive chairman, Oteh told ADWEEK she took the job on the condition that she could develop and execute on her own strategy.
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来源：Adweek · adweek.com