澳大利亚初创公司 Cuttable 融资 2000 万美元，将品牌照片和视频转为 Meta 广告
Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta Ads
- 1澳洲初创公司 Cuttable 完成 2000 万美元 A 轮融资，Airtree Ventures 领投
- 2本轮融资对公司估值超过 1 亿美元，Cuttable 未披露更具体的估值数字
- 3其技术扫描品牌在 Meta 的内容和 Shopify 订单，用既有素材自动生成新广告
- 4广告经人工审批后才会发布，每条广告都保留所测试信息的记录
资本开始下注用品牌既有素材自动产出广告的工具，广告创意生产正从人工制作为主转向素材复用加人工把关。
- 影响：积累了大量照片视频素材的品牌多了一条低成本生产广告的路径；人工审批环节保留了品牌方的最终把关权；每条广告留存测试记录，投放迭代有据可查。
- 参考：可考虑先盘点自有照片视频素材和订单数据的存量与质量，再用小预算测试此类工具，与人工制作广告对比单条成本和产出速度。
- 依据：融资金额、投资方和估值来自 Cuttable 向 Adweek 提供的信息，具体估值未披露；素材生成与人工审批流程为公司口径，暂无独立验证。
Cuttable, an Australian startup that turns brands’ photo and video assets into AI ads across Meta and TikTok, has raised $20 million in Series A funding, led by Airtree Ventures and including seed investors Square Peg and Rampersand.
The round values the company at more than $100 million but Cuttable declined to share a more specific valuation.
Cuttable’s technology scans a brand’s Meta content and Shopify orders and builds new ads from existing assets. The ads are then published once approved by a human. Each ad Cuttable makes keeps a record of the messaging being testing, such as a price promotion or a product’s origin story.
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来源：Adweek · adweek.com