Omnicom 任命 Tom Schwenger 为 Omnicom Health Marketing CEO

Omnicom appointed Tom Schwenger as chief executive officer of Omnicom Health’s marketing branch, the company announced last week.

Schwenger will manage Omnicom Health’s global marketing agencies. This role will entail developing and implementing client engagement models that cater to clients across the pharma, biotech, and consumer healthcare industries. The team, including Schwenger and the group’s agency leaders and integrated client leads, will continue to leverage Omni and Acxiom, Omnicom’s life science data and AI marketing intelligence platforms.

Schwenger will work alongside Michael Larson, chair of Omnicom Health, while transitioning into the role.

“I’m excited to join Omnicom Health at such a pivotal moment, leveraging the scale and capabilities of the newly combined organization to help clients navigate the rapid transformation across the pharma, biotech, and healthcare sectors,” said Schwenger. “This internal evolution, coupled with powerful market dynamics, creates an extraordinary opportunity to drive innovation and growth.”

Schwenger will be taking over the role from Dana Maiman, who served as Omnicom Health’s CEO for the past year. He brings more than three decades of experience driving growth and leading strategic initiatives in pharma, biotech, and healthcare. Schwenger was previously president and chief customer officer at Veeva Systems, a cloud computing company for the life sciences industry, where he encouraged early AI adoption and helped triple the organization’s revenue.

Omnicom Health’s appointment of Schwenger follows the organization’s acquisition of Interpublic Group (IPG), which formed the world’s largest advertising holding company. IPG Health, IPG’s group of healthcare marketing agencies, has been integrated into Omnicom Health’s network. Omnicom Health was recently named Healthcare Network of the Year at the 2026 MM+M Awards, further positioning itself as a leading force in the healthcare marketing industry.