Netflix 推出 AI Discover 标签页，按主题推荐剧集和电影
Netflix will show you themed recommendations through a new ‘AI Discover’ tab
- 1Netflix TV 应用新增 AI Discover 标签页，以实验性 AI 功能帮用户发现剧集和电影，正在美国逐步推送。
- 2第一项实验按 Something Light、Family Movie Night、Quick Watches 等主题给出推荐，用户反馈不喜欢后应用会记住。
- 3官方称功能由一个实时响应会员反馈并持续学习的新智能层驱动，先面向美国使用英语的受支持电视会员推出。
- 4此次发布正值 Netflix 近期裁员约 1,000 人，增长放缓且据称用户观看时长减少。
Netflix 把推荐能力从后台算法升级成用户可感知、可反馈的前台 AI 入口，并用小范围渐进推送控制实验风险。
- 影响：内容与电商平台多了一个个性化交互的参考样板，主题词加负反馈记忆可降低用户的挑选成本；在增长放缓、裁员约 1,000 人的背景下推进 AI 推荐功能，显示推荐被当作留住观看时长的抓手。
- 参考：做推荐或内容分发的团队可考虑参考主题标签加负反馈记忆的交互，选一个场景做小流量试点；值得先算出该功能对观看时长或留存的增量，再决定是否扩大开放范围。
- 依据：功能描述与新智能层说法均为 Netflix 官方口径，暂无独立验证；裁员约 1,000 人与用户观看减少为 The Verge 转述口径。
Jay Peters
is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Netflix’s TV app is getting a new “AI Discover” tab where the company will show experimental, AI-powered featuresto help you find new shows and movies to watch.
The first of these experiments surfaces content based around themes, like “Something Light,” “Family Movie Night,” or “Quick Watches.” When you pick a theme, Netflix will show you recommendations that match it. If you don’t like a recommendation, you can tell that to Netflix, and the app will remember it.
The company says that AI Discover is powered by “a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning.”
AI Discover, which will show up as a “Discover” tab along your top menu, is gradually starting to roll out in the US to “members who use Netflix in English on supported TVs.”
The announcement follows Netflix recently laying off around 1,000 employees as growth has slowed and users are reportedly watching the service less.
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- Jay Peters
来源：The Verge · AI · theverge.com