Google 的 Universal Cart 购物工具在美国上线
Google’s Universal Cart shopping tool launches in the US
- 1Google 的 Universal Cart 购物工具在美国上线，用户可跨搜索和 Gemini 应用收藏并追踪商品
- 2购物车可汇集多家零售商商品，官方称还会在商品降价或重新有货时向用户发送通知
- 3结账功能绑定 Google 今年推出的开放标准 Universal Commerce Protocol（UCP），供 AI 智能体与零售商协作
- 4Amazon、OpenAI 等公司也已添加 agentic commerce 功能，推动聊天机器人用于问答之外的场景
Google 用跨商家购物车把 AI 购物从发现延伸到收藏和结账，UCP 开放协议是其中的结账基础设施。
- 影响：商家的商品浏览与收藏环节可能部分迁移到 AI 平台侧；零售商与 AI 智能体协作开始有协议标准可循；Amazon、OpenAI 同步布局，购物入口的竞争范围在扩大。
- 参考：零售商家可评估商品与结账数据对 UCP 这类协议的适配成本；值得先测算来自 Google 搜索和 Gemini 的流量与成交占比，再决定投入优先级。
- 依据：收藏、降价与补货提醒、信用卡权益参考等功能描述均来自 Google 官方口径，暂无独立验证；竞品布局为文中归纳。
Google on Thursday said “Universal Cart,” a tool that lets users collect and monitor products they find across search and in the Gemini app, is now available to U.S. users. The company first previewed the tool at Google I/O in May.
The idea is to make online shopping easier to manage. Find something you like, save it to your cart, and move on. When you return later, your items and shopping progress are still there, so you don’t have to hunt down the same products or start over. Universal Cart can collect items from multiple retailers, turning it into a central hub for browsing and keeping track of potential purchases.
Google says the cart can also help shoppers stay on top of deals and availability. The tool can send notifications when a saved product’s price drops or when an out-of-stock item becomes available again.
The tool is also designed to offer more tailored help during the shopping process. Google says it can take credit card perks into account when helping users choose how to pay, and also surface relevant promo codes.
Checkout is tied to Google’s Universal Commerce Protocol, or UCP, an open standard the company introduced earlier this year. UCP is designed to help AI agents and retailers work together across different parts of the shopping journey, including checkout.
Google is already deeply invested in AI-powered shopping, and Universal Cart is its latest effort to make the experience more convenient. It joins features such as conversational product discovery in Search’s AI Mode and Google’s “Let Google Call” tool, which uses an AI agent to contact nearby stores and check whether an item is in stock.
Google isn’t the only company bringing AI into e-commerce. Amazon, OpenAI, and other rivals have added agentic commerce features as companies look for ways to make chatbots useful beyond answering questions.
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来源：TechCrunch · AI · techcrunch.com