Uber 披露第三方 AI 智能体上季度仅代订 4 单叫车
Uber only fulfilled 4 rides from AI agents last quarter
- 1Uber 首次披露第三方 AI 智能体代订数据,2026 年第三季度仅完成 4 单叫车
- 2Uber Eats 万圣节当周 AI 智能体完成约 500 单,平台同期总计 3.2 亿次乘车与外卖订单
- 3有专家预测 Meta Muse、OpenAI Dots 等智能体将绕开 Uber、DoorDash 类平台
- 4Uber CEO 称愿与第三方 AI 合作、不愿依赖单一玩家,并自研工具把用户留在自家 App
智能体代订目前只有个位数到几百单的量级,平台被绕开的威胁被广泛讨论但远未成型,平台自身也缺乏放行的动力。
- 影响:自有渠道的平台型企业短期不必为智能体分流重排投入;AI 厂商把订餐叫车视作核心场景,入口之争会长期存在;平台正用自研 AI 功能提升体验来留客。
- 参考:可考虑先统计自家业务在第三方智能体渠道的真实订单占比,再决定接口开放与预算投入;消费类企业值得评估自研助手类功能对留存的作用,平台型企业可先明确对第三方的开放边界。
- 依据:数据来自 Uber 管理层在财报电话会的披露,三季度智能体叫车 4 单、万圣节当周外卖约 500 单,对比总单量 3.2 亿,官方口径暂无独立验证。
AI agents won’t be stealing Uber’s lunch any time soon.
Only four rides were arranged by third-party AI agents during the third quarter of 2026, Uber executives disclosed during an earnings call this morning. The volume of Uber Eats orders fulfilled by AI agents was a little higher, with the company recording “around 500” during the week of Halloween, out of a total 320 million Uber rides and Uber Eats deliveries.
This is the first time that Uber has disclosed the number of third-party AI agents that have arranged deliveries or rides on its platform. With the rise of AI agents like Meta’s Muse or OpenAI’s Dots, some experts are predicting that platforms like Uber and DoorDash are at risk of disintermediation, in which customers use AI agents to order food or book a ride, rather than visiting the app itself.
But in these early days, it seems like the risk is still very small. During the call, Uber’s executives expressed an openness to working with third-party AI companies to make things easier for agents to use their platform — while also expressing confidence that their customers will continue to prefer the experience of using the Uber app directly.
“We hope that there will be more traction,” Uber CEO Dara Khosrowshahi said during the call. “We do think that we want to make services that are available to consumers in a delightful, easy way. We think our direct services are going to be the most delightful and easy, but we will work with these third parties.”
He continued, “It is just very, very early, and we want to make sure we are not dependent on any one player, and I think we are very well positioned in this environment going forward.”
As we’ve noted before, this first wave of AI agents still have a long way to go before people begin seeing them as a viable way to order food or book a ride somewhere. There still is a lot of friction points. And platform operators like Uber or DoorDash have little incentive to allow these agents to barge in and replace their own customers.
Which is not to say the AI companies won’t inevitably figure it out! These companies know this is one of their primary use cases, and their best path to a more profitable future. But getting Uber to agree to more disintermediation will be a tough ask.
Uber is developing its own AI tools that are designed to keep customers using its own platform. Earlier this year, the company rolled out a new Cart Assistant for Uber Eats, in which an AI bot will build a grocery list based on an image of a recipe or a text prompt.
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- Andrew J. Hawkins
来源:The Verge · AI · theverge.com