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The Verge · AI· Emma Roth·· 17 天前AI 评分61

Meta 新商业条款或允许其免费抓取新闻网站内容训练 AI

Meta’s new terms may allow it to train AI on news sites for free

文章要点
  • 1Meta 新商业条款 10 月 30 日生效,允许抓取业务账号关联的网站内容用于训练 AI
  • 2Nieman Lab 称其可绕过授权协议直接抓取出版商内容,Meta 此前已与 CNN 等逐家签约
  • 3条款适用于 Facebook、Instagram 等平台的商业账号,不同意者只能停止商业性使用
  • 4Meta 上月推出 Meta One 订阅向发链接收费,而同类内容按新条款可被免费抓取
决策要点

Meta 正把平台条款变成获取 AI 训练数据的杠杆,用企业客户的合规义务替代逐家媒体授权谈判。

  • 影响:在 Meta 四大平台做营销或内容分发的企业,继续使用即默认授权关联域名被抓取;拒绝授权则要退出商业使用,等于放弃这些渠道;内容方靠授权协议变现的议价空间被压缩。
  • 参考:可考虑在 10 月 30 日生效前让法务评估条款影响;值得盘点与 Meta 商业账号关联的域名清单,标记不宜进入第三方 AI 训练的内容;出海品牌可先测算替代分发渠道的成本。
  • 依据:依据为条款原文引用与 Nieman Lab 的解读,The Verge 转述;Meta 未回应置评请求,条款实际覆盖范围暂无官方口径确认。
正文

Emma Roth

Emma Roth

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Meta’s new terms appear to give it permission to crawl and scrape websites “associated” with the businesses that use its platforms — including online publishers, according to a report from Nieman Lab. The new terms, which go into effect on October 30th, say Meta can use this outside content to “develop, improve, research,” and “train” its AI products.

The new policy applies to business accounts that promote their content across Facebook, Instagram, WhatsApp, and Messenger. As pointed out by Nieman Lab, these terms seem to allow Meta to bypass a licensing agreement and train its AI models on content posted by online publishers. Meta has followed OpenAI in striking AI licensing deals with CNN, Fox News, USA Today, and People Inc., but these terms could give the company access to a much broader swath of content:

You authorize us (or any entity acting on our behalf) to use automated software (such as web scrapers, bots, robots, spiders, crawlers, and user agents) and create test credentials to access, index, cache, analyze, collect, retrieve, or crawl the domains, web pages, or URLs (and any content available through them) that are associated with your products or services, or that are made available through your or users’ use of Meta Company Products and services, and to periodically pull updates from such domains, web pages, or URLs. Meta may use any content from such domains, web pages, or URLs to provide, develop, improve, research, train, and maintain the integrity of, the Meta Company Products, services, and features provided under these Commercial Terms and any other applicable supplemental terms.

Businesses that don’t agree to Meta’s new policies “may stop all access or use of our Products for business or commercial purposes,” the terms say. Last month, Meta launched a new Meta One subscription that requires businesses and creators to pay to include links in posts and reels. “Put another way, Meta has begun charging users to post links to the same content that it will be permitted to crawl for free,” Nieman Lab says.

Meta didn’t immediately respond to The Verge’s request for comment.

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  • Emma Roth

来源:The Verge · AI · theverge.com