Deezer 将上线过滤 AI 生成音乐功能，年底前可用
Deezer will soon let you filter out AI-generated music
- 1Deezer 将在年底前上线过滤 AI 音乐的开关，隐藏搜索中的 AI 曲目、专辑及相关艺人
- 2公司称 7 月每日上传曲目中超 50% 为 AI 生成，平均每天约 90,000 首
- 3去年调查称约 45% 的 Deezer 用户希望把 AI 音乐移出流媒体体验
- 4Bandcamp 已全面禁 AI 曲目，Tidal 停止其变现，Spotify 仅对 AI 内容加标注
AI 生成内容占比过半后，平台开始把筛选权交给用户，内容真实性正在成为流媒体的运营变量。
- 影响：依赖 AI 生成音乐做投放或内容配乐的团队可能损失触达；真人创作者与原创内容获得更清晰的展示空间；平台方需要为检测与标注持续投入能力。
- 参考：用 AI 音乐做营销素材的团队可考虑先盘点库存中 AI 音频的占比，并准备真人作品备选；投放预算值得重算过滤开关上线后的可见度损失。
- 依据：50% 上传占比、45% 用户需求与功能规划均出自 Deezer 官方口径及其引用的调查，暂无独立验证；各平台政策为公开报道转述。
Streaming platform Deezer remains steadfast in its intent to help users avoid listening to AI-generated music: The company on Tuesday said it is working on a new toggle that lets users filter out AI-generated music uploaded to its platform. The feature is expected to be available before the end of the year.
Deezer said turning on the toggle will stop you from seeing AI-generated tracks, albums, and related artists in search results.
“We’ve seen clear user demand for the ability to filter out AI-generated music, and we are now giving everyone the option to remove this content completely from their streaming experience on Deezer, and focus only on human creators and creations, if they wish,” Deezer CEO Alexis Lanternier said in a statement.
He added that the explosion of AI music on the platform was one of the catalysts for the toggle-based features. The company cited a survey from last year, which noted that around 45% of Deezer customers wanted a way to remove AI music from their feeds.
Deezer added AI-detection tooling last year and has been reporting on the number of tracks being uploaded to the platform ever since. At that time, AI-generated tracks represented 10% of daily uploads.
In July, the company said that more than 50% of daily uploads to its platform were AI-generated tracks, with an average of 90,000 tracks per day.
Other music streaming services have also created their own policies in relation to AI music. Bandcamp has completely banned AI tracks, while Tidal cut off monetization for people uploading AI music. Spotify has taken a leaner stance, only tagging AI tracks and artists more prominently on its platform.
In August, Variety reported that Apple Music was looking to label AI tracks by the end of the year. Besides platform-based tagging, users are also turning to independent tracking systems to identify AI music.
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Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
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来源：TechCrunch · AI · techcrunch.com