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Marketing AI Institute· Cathy McPhillips·· 2026-09-16AI 评分28

8 家营销代理商以 AI 重构服务模式

Eight Agencies Take a New Approach to AI-Powered Marketing

文章要点
  • 1文章盘点 8 家 MAICON 2026 赞助商代理商,称其不再给旧服务加 AI,而是重构代理商形态
  • 2Algomarketing 嵌入客户团队共建 AI 原生智能体,并配教练辅导帮助团队适应新工具
  • 3Intercept 用专有 AI 工具加速调研、内容生产、个性化与投放执行,战略和创意仍由人主导
  • 4文末预告 MAICON 2026 于 10 月 13 至 15 日在克利夫兰举行,8 家机构将在展区现场交流
决策要点

代理商竞争的焦点正从用不用 AI 转向服务模式本身的重构,甲方选代理商的评估标准也需要随之调整。

  • 影响:代理商服务品类更多元,嵌入式运营和 AI 原生交付成为新的可选形态;AI 搜索优化开始作为独立服务出现;文中能力描述均为机构自述,缺乏第三方评测。
  • 参考:可考虑把文中几类模式对照自身需求归类,在代理商比稿中加入 AI 参与环节和数据边界的问题清单;值得先在一个项目上对比 AI 原生交付与传统交付的速度和质量。
  • 依据:8 家机构均为 MAICON 2026 赞助商,文章由主办方 Marketing AI Institute 撰写,服务能力与流程均为机构自述口径,暂无第三方评测。
正文

Eight Agencies Taking a New Approach to AI-Powered Marketing

The agency model is being rewritten in real time.

A growing gap is emerging between those embracing artificial intelligence and those sticking with the status quo.

The most forward-thinking agencies aren’t simply adding AI to existing services. They’re reimagining what an agency can be, developing AI-powered systems, expanding into consulting, and finding entirely new ways to deliver strategy, creative, technology, and operations.

Below, we explore several emerging agency models and services, along with how they could help your business move forward.

Disclaimer: We’re featuring these agencies because they’re all MAICON (Marketing AI Conference) sponsors. They represent some of the interesting ways AI is expanding what’s possible in marketing. If any of these interest you, they will be onsite at MAICON in the expo hall to talk to you about your work, challenges, and opportunities.

Meet the Agencies Redefining Marketing Services with AI

Algomarketing offers two service paths to People Transformation and/or Process Transformation. They do this by deploying senior practitioners within existing teams to study existing practices and workflows. From there, they co-build AI-native agents that can optimize and automate existing tasks. Beyond building AI enablers, Algomarketing offers coaching to help teams truly adapt and make the most of new tools at their disposal.

Demand Springis a B2B revenue marketing consultancy that helps organizations connect marketing strategy, technology, and execution to drive measurable growth. Its services span marketing strategy, revenue growth, marketing technology consulting, and AI advisory, including ABM, buyer journey optimization, SEO and AEO, marketing automation, and MarTech implementation. They help marketing teams move beyond AI experimentation by developing strategies, automating workflows, training teams, and establishing the governance needed to operationalize AI at scale.

EMMIE Collectiveprovides fractional Marketing Operations and Revenue Operations expertise, embedding experienced operators directly into client teams. Rather than functioning like a traditional agency, EMMIE provides flexible, on-demand support across platforms and functions including Marketo, HubSpot, Salesforce, Tableau, marketing automation, and data operations.

Fjorge is a digital development and technology partner that helps businesses build, launch, and maintain custom digital experiences. They offer website development, custom web applications, mobile apps, e-commerce, and ongoing technical support and maintenance. Rather than operating as a traditional marketing agency, Fjorge works behind the scenes as a development partner, often embedding with creative and marketing agencies to provide the technical expertise needed to bring complex digital ideas to life.

Intercept offers services including strategy, content and creative, digital media, sales enablement, and channel marketing, with a strong focus on enterprise tech and complex buying journeys. What sets Intercept apart is its AI-native delivery model: it uses proprietary AI tools and workflows to accelerate research, content production, personalization, campaign execution, and measurement while keeping strategy and creative human-led. ItsIntercept Labs also works with clients to test and develop new AI-driven marketing approaches.

Level Agencyuses AI orchestration to support brands with complex buying journeys and high-consideration purchases. Its services span traditional agency specialties, including digital marketing strategy, media planning, SEO and AI search, content creation, CRM and automation, and data science. The difference is in how those services are delivered. Level builds repeatable, AI-powered systems designed to connect strategy, execution, and data across the customer journey.

Seer Interactivehas been in the digital marketing space for 20+ years, working with some of the world’s biggest brands. Today, the company continues to offer a broad range of digital marketing services while expanding its work in AI research, development, and strategy. Seer builds AI into its services through internal experimentation within its very own AI Lab. That hands-on experience has also shaped SeerAdvance, its custom AI consulting offering.

Soarion Digitalis leaning into the importance of AI search, blending AI technology and human expertise to optimize client websites. They use a proven process to help clients become the go-to answer in AI search tools, starting with a new search foundation, building citation-driven content, earning third-party validation, and more. Through weekly updates, Soarion Digital grows AI referral traffic gradually.

Want to Explore What’s Next for AI and Marketing?

Join us at MAICON 2026, October 13–15 in Cleveland, Ohio, where marketing and business leaders will come together to explore what it takes to move AI from experimentation to real-world impact.

来源:Marketing AI Institute · marketingaiinstitute.com