Mia Goth 团队称 Instagram 放任其 AI 伪造帖传播，涉事认证账号已被清空
It’s ‘incomprehensible’ that Instagram allowed an AI image of Mia Goth to spread, say her reps
- 1Mia Goth 方面称疯传的T恤帖为 AI 伪造，发帖的是其多次投诉要求移除的认证粉丝号
- 2该账号带蓝V认证、粉丝超百万，数十万人点赞，OK! 与 People 等媒体曾当真报道
- 3Meta 规则对部分拟真 AI 视频要求加标签，静态图片明确豁免，公司未回应置评
- 4Meta 数年前开始出售蓝V认证，粉丝号无需本人运营也可获认证；涉事账号周二上午已被清空
付费蓝V与 AI 静态图免标签规则叠加，平台认证已不等同真实性背书，公众人物与品牌的形象冒用缺乏平台侧拦截。
- 影响：认证账号可发布真人 AI 伪造图且静态图无需标注，澄清与维权成本主要落在被冒用方；企业引用社交平台认证内容作信源或素材时的误判风险上升。
- 参考：可考虑盘点高管、代言人与品牌形象的冒用渠道，预设平台投诉和公开澄清流程；引用平台截图作传播素材前，值得先核实账号与本人的关系。
- 依据：Mia Goth 经纪团队向 The Verge 称图片为 AI 伪造且已多次投诉；Meta 未回应置评，静态图豁免出自其官方规则。
Earlier this month, news broke that actress Mia Goth had filed for divorce from actor and filmmaker Shia LaBeouf. An Instagram post from the account miagoth_ — marked with a blue verified checkmark — quickly spread.
The post shows Goth in a T-shirt that reads “MY EX IS MY BIGGEST FAN” in bold black letters. The Beyoncé song “Single Ladies (Put a Ring on It)” had been added to the Instagram post. Hundreds of thousands of people — including some in the entertainment industry — liked the image, and entertainment outlets like OK! and even People wrote about it as if it were authentic. Soon, screenshots of the post were shared widely on other social media platforms.
But the image, Goth’s representatives say, was AI-generated, posted by an account they had asked Instagram to remove.
“Mia Goth does not have ownership of, nor does she engage in social media on any platform. We have filed multiple complaints with Instagram to remove the verified fan account which continues to post counterfeit, AI images of Mia Goth,” Christine Tripicchio, a representative for Goth, told The Verge in an email. “The fact that this fan account meets Instagram’s criteria to qualify for a ‘blue check’ is disconcerting on a fundamental level. Beyond that, it is incomprehensible that Instagram evidently prioritizes the dissemination of forged and manipulated images over the protection and integrity of a public figure’s likeness.”
The miagoth_ account was labeled as fan-run, but the blue checkmark — which for years signaled an official, authentic entity — likely caused confusion for many in and out of the industry (the page had over a million followers). Meta began selling blue checkmarks several years ago as part of a new program, allowing accounts like the fan page to secure “verified” badges even if they weren’t run by the person being depicted in content.
Meta didn’t immediately respond to a request for comment. As of Tuesday morning, the miagoth_ account appears to be wiped from Instagram.
Rather than ban AI-generated content of real people, Meta has taken the approach of labeling some content created with generative AI. Photorealistic AI videos of people, for example, may require an AI label — but Meta’s own rules include a carve-out that the label is not required for still images. AI-generated content featuring real people, including public figures, regularly racks up millions of views on Instagram, and Meta executives have signaled that AI-generated content will be a key part of how users engage on the company’s platforms going forward.
Entertainers including musicians and actors have for years raised concerns about their likenesses being used to generate AI content. In 2024, Scarlett Johansson said that OpenAI had used a soundalike for the voice of ChatGPT even after she declined to work with the company on the project. That same year, Taylor Swift endorsed Kamala Harris for president, saying AI-generated images of her posted by Donald Trump made her realize she needed to “combat misinformation” around who she would be voting for.
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- Mia Sato
来源：The Verge · AI · theverge.com