Adweek 盘点 2026 中期选举四条最恶劣政治攻击广告
The Four Down and Dirtiest Political Ads of the 2026 Midterms
- 1Adweek 盘点 2026 中期选举前四条最恶劣的政治攻击广告，投票在下周举行。
- 2作者称今年胶着选区的攻击广告比 1988 年 Willie Horton 广告更为恶劣。
- 31988 年老布什团队的 Willie Horton 广告指对手 Dukakis 对犯罪软弱，已成标准手法。
- 4正文可见部分仅含背景铺垫，四条广告的具体案例在订阅内容之后。
In 1988, President George H.W. Bush’s campaign put out the now-infamous Willie Horton ad. To portray Democratic opponent Michael Dukakis as soft on crime, the spot recounted the story of the felon who’d been released on a weekend pass when he stabbed a boy 19 times, kidnapped a couple, and raped a woman.
Today, “Willie Hortoning” is a verb, and part of the standard political playbook. But in retrospect, Bush’s 1988 spot comes off as tame compared to the ads leading up to the 2026 midterms next week.
As the elections approach, candidates locked in tight races have shown just how low they’re prepared to go to demonize their opponents and shock their constituents to gain a point in the polls.
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来源：Adweek · adweek.com