沃尔玛下月起开放用户自有 AI 智能体接入官网购物
Walmart is inviting AI agents to shop for you
- 1沃尔玛下月起允许用户把自有 AI 智能体接入官网代为购物，Sam's Club 同步开放
- 2默认所有智能体购买需用户批准，也可设定预算上限，例如 100 美元内可自动下单
- 3沃尔玛规定智能体不得超出购物者意图操作、不能更改支付方式，违规者将被封禁
- 4沃尔玛称智能体经 Agent Gateway 走 Model Context Protocol 接入，接触不到购物历史和个人信息
沃尔玛选择为 AI 购物智能体开设正规入口并配套审批与权限规则，而非像 Amazon 那样封禁，代理购物开始有平台级治理框架。
- 影响：在沃尔玛和 Sam's Club 有售的商家多出一条经智能体触达消费者的下单路径；审批、预算上限加信息隔离的组合，可当作平台开放智能体权限的治理模板；与 Amazon 封禁路线的分化，使代理购物渠道出现两种走向。
- 参考：在沃尔玛系渠道有售的品牌可考虑核对商品与常购品信息是否便于智能体匹配；值得参照其审批、预算与信息隔离机制，预研自家渠道对智能体的开放规则。
- 依据：功能与规则均来自沃尔玛官方口径，下月才上线，暂无独立验证；Amazon 封禁 Perplexity 与 Meta 智能体一事为 The Verge 报道转述。
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Walmart will soon let AI agents shop on its website for you. Next month, the retail giant will allow you to connect your own AI agent to the site, with systems in place to let you approve and review purchases and set spending limits.
The embrace of AI agents stands in stark contrast to Amazon, which blocked Perplexity’s shopping agent and Meta’s Muse AI assistant. But Walmart is opening its doors to AI shoppers — as long as they follow the retailer’s rules. It has outlined a set of terms for agents, saying that “agents must not take actions beyond what the shopper intends” and cannot change a customer’s payment method. Agents also can only access information needed to complete their task. Walmart says it will block agents that don’t follow these terms.
Agents will connect to new “Agent Profiles” within Walmart. By default, Walmart will require approval for all AI agent purchases, but you can also let it shop within a certain budget, such as up to $100. You’ll also be able to review your agent’s purchases separately from your own in Agent Profiles, as well as turn off the agent at any time.
The retailer has built an “Agent Gateway” that connects AI agents through the Model Context Protocol, an open standard that allows AI agents to plug into different services on the web. Walmart says this not only enables AI agents to shop without running into hiccups that they might encounter when navigating a browser, but also prevents them from accessing your shopping history and personal information.
“For example, if a customer tends to buy sourdough bread or a particular brand of milk, Walmart will help the agent find those usual items for the customer without sharing the customer’s broader shopping history with the agent,” Walmart says. The company will let users shop with AI agents on Sam’s Club as well.
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- Emma Roth
来源：The Verge · AI · theverge.com