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AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

NBCU, FreeWheel, Carat and Newton Research join forces for agentic AI CTV buys; Monday Night Football gets flooded with Texas Senate ads; and justifying “preferred by cats” in pet food ads.
Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction

BY AdExchanger// October 6th, 2026

Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction.
The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents

BY AdExchanger// October 5th, 2026

OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town.
Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad

BY AdExchanger// October 2nd, 2026

Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.
Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle

BY AdExchanger// October 1st, 2026

Inside Google’s pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem.
AppLovin Vs. Unity; Big Tech Is All About Creators

BY AdExchanger// September 30th, 2026

AppLovin sues Unity over data leakage; Meta’s creator business faces an uphill battle in competing with YouTube; and AI search wrongly blames Converse’s old CMO for its current ad controversy.
Feeding On Vertical Video; Trying To Make Muse Happen

BY AdExchanger// September 29th, 2026

Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta’s Muse shows the danger of blindly trusting AI agents.
Why AI Treats Publisher Content As A Commodity; Playing Your Credit Cards Right

BY AdExchanger// September 28th, 2026

Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald’s launches a media network.
Higgsfield’s $1 Billion Run Rate Comes With An Asterisk; It’s Hard To Find A Good Partner(ship)

BY AdExchanger// September 25th, 2026

How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.
Everyone Has Joined The Chat; Meanwhile, McDonald’s Joins The Ad Industry

BY AdExchanger// September 24th, 2026

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out and add partners, sometimes whole partner programs for creative, measurement, media buying and analytics. Once they’re sophisticated […]
More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead

BY AdExchanger// September 23rd, 2026

The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.
No More Ad-Free Magic Kingdom; What’s The Price?

BY AdExchanger// September 22nd, 2026

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues.
Oh My God, He Admit It; Skins In The Game

BY AdExchanger// September 21st, 2026

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.
Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing

BY AdExchanger// September 18th, 2026

It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.
Paying The Past To Buy The Future; Will Microsoft Finally Do In-Game Ad Insertion?

BY AdExchanger// September 17th, 2026

Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions.
Sports Betting Finally Goes Too Far; AI Splits The Digital News Market In Two

BY AdExchanger// September 16th, 2026

Sports leagues swimming in gambling ads cry foul over their players being harassed by gamblers; news publishers consider pivoting to bot audiences; how AI agents are already ruining the web.
Google’s New AI Licensing Model Is A Black Box; Streamlining The Lobbying Process

BY AdExchanger// September 15th, 2026

Google tests out a “pay per value” AI licensing scheme; Netflix, Amazon and YouTube join forces; and Apple may soon launch integrations with third-party LLMs.
Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue

BY AdExchanger// September 14th, 2026

McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools.
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM

BY AdExchanger// September 11th, 2026

The IAB raises its forecast for ad spend growth; Google continues to develop Meridian, its open-source MMM tool; and Partiful is still learning how to monetize.
Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin

BY AdExchanger// September 10th, 2026

Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games.
Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat

BY AdExchanger// September 9th, 2026

Shunned by streamers, cable news builds its own app bundles; Grindr pays $35 million to settle a UK lawsuit over selling data to advertisers; and LG TVs can be hacked to record audio.
Keeping AI Costs In Check; Selling Your Data To The Highest Bidder

BY AdExchanger// September 8th, 2026

AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads.
Who's Ready For Multimedia TikTok Comments?; AI Ads For AI Shows

BY AdExchanger// September 4th, 2026

TikTok users can now include polls and videos in comments; vertical video app Shortical introduces AI ads; and Meta’s upcoming personal agent may cause more problems than solutions.
The Trouble With AI Mania; Show Me The Receipts

BY AdExchanger// September 3rd, 2026

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.
The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads

BY AdExchanger// September 2nd, 2026

The FTC sues Amazon, alleging ad auction manipulation; some agencies are hyping that their ads are made by humans; and more people are paying for ad-free streaming.
LLMs, Meet The DSA; The Social Media Controversy Continues

BY AdExchanger// September 1st, 2026

ChatGPT, Reddit and Roblox are big enough to be subject to the European Union’s Digital Services Act. And: The world considers social media bans for users under 16.
Something Old, Something New; The Robots Aren’t Always Right

BY AdExchanger// August 31st, 2026

The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.”
How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty?

BY AdExchanger// August 28th, 2026

Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.
Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic

BY AdExchanger// August 27th, 2026

Reuters wraps its series on Meta’s shrinking headcount; The Trade Desk has a new centralized AI interface; and USA Today Co. will restructure its content for bots.
Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen

BY AdExchanger// August 26th, 2026

This documentary streamer found new life as an AI trainer; the NFL is taking public shots at Nielsen, but is it a negotiating tactic?; and Nielsen’s new focus on 18+ audiences dings streaming viewership.

Must Read

The Apple Bites Back

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.