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TechCrunch · AI· Sarah Perez·· 8 小时前AI 评分31

Meta 在美国全量开放 Muse AI 头像视频聊天功能

Meta says US users can now video chat with their Muse AI avatar

文章要点
  • 1Meta 宣布 Muse Voice 功能在美国全量开放,用户可与其消费级 AI 智能体 Muse 通话和视频聊天
  • 2该功能 9 月在 Meta Connect 开发者大会亮相,由 Muse Realtime Avatar 和 Muse Realtime Voice 新模型驱动
  • 3Muse 默认提供昵称 Jolly 的动画头像,形象可自定义为人、动物或其他角色,Meta 称拟人化可增强用户连接感
  • 4实时对话已支持移动端、网页和 Mac,后续将登陆 AI Glasses 与年底前计划推出的 Muse Charm 穿戴设备
决策要点

Meta 用拟人化头像把消费级 AI 的竞争点从语音能力转向情感连接,走陪伴型差异化路线以提升用户粘性。

  • 影响:消费级 AI 交互从语音推进到带形象的视频对话,用户预期会被拉高;Meta 借此为年底穿戴设备铺入口,消费级 AI 竞争向硬件延伸;差异化在头像形象而非语音本身,同行存在跟进空间。
  • 参考:可考虑把头像化视频交互列入客服或品牌触点的体验评估选项,观察对用户停留和信任的影响;值得跟踪年底 Muse Charm 等硬件入口发布,评估消费端交互形态变化的参照价值。
  • 依据:功能开放范围与拟人化收益均为 Meta 官方口径,暂无独立验证;信息来自官方博客和首席 AI 官 Alexandr Wang 在 X 的演示,穿戴设备为年底前的上市计划。
正文

Muse Voice, a feature that lets users call and video chat with Meta’s consumer AI agent, Muse, is now available to everyone in the U.S., the company announced on Thursday.

First introduced at Meta’s Connect developer conference in September, the video-chatting feature involves new AI models, Muse Realtime Avatar and Muse Realtime Voice technology, which help power the digital avatar that chats with the user.

While other AI competitors offer voice chat features, Meta’s Muse offers a cute, animated avatar (nicknamed Jolly), which users interact with as they ask questions or request tasks to be handled on their behalf. Users can also customize the avatar as they choose, changing it to something that looks more like a person, animal, or some other character.

The company believes that anthropomorphizing Muse in this way could make consumers feel more connected to their AI agent — a connection that could grow even stronger as they begin to engage in live conversations with it.

As the Muse avatar speaks, Meta says it will use “subtle expressions and gestures” that match the tone of the conversation.

The news of the rollout was announced via blog post and on X by Meta’s chief AI officer, Alexandr Wang, who shared a demo of his Muse in action. The video saw Wang joking around, referencing his love of posting memes on X, which he told his Muse may have gotten him in trouble with his boss. His Muse, a fluffy white dog, responds with a suggestion to add disclaimers to those memes that could be misinterpreted as Meta endorsing anything risqué. (Ha!)

The added support for video chats and calls comes just before Meta’s plan to launch a Tamagotchi-like wearable device for its Muse AI agent before year-end. When the device arrives, the digital avatar will appear on its small screen, letting users talk to the agent, which can then reply or carry out tasks for them.

Meta says the real-time conversations are supported on mobile, web, and Mac and will later come to its AI Glasses and the upcoming “Muse Charm” hardware device.

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Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

You can contact or verify outreach from Sarah by emailing [email protected] or via encrypted message at sarahperez.01 on Signal.

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来源:TechCrunch · AI · techcrunch.com