Meta 称涉 AI 训练争议的新商业条款或再度推迟生效
Meta says it’ll probably delay its controversial new business terms again
- 1Meta 称新商业条款的生效时间可能推迟到 11 月 20 日之后，甚至无限期延后
- 2条款原定 10 月 30 日生效，最初被解读为允许 Meta 用新闻网站内容训练 AI 模型
- 3Meta 已删除 train 相关措辞，法律专家向 Nieman Lab 表示仍不能排除训练可能
- 4News/Media Alliance 与两党参议员发声反对，Meta 称咨询期内现行条款维持不变
AI 训练能否无偿使用平台内容正成为平台与内容方的核心博弈，Meta 在出版方和议员压力下两次推迟，说明这类条款的推行阻力已成现实。
- 影响：内容方获得继续交涉的窗口期，条款中 AI 训练权限是否被排除尚无结论；通过 Meta 平台投放广告或使用其商业工具的企业，条款生效时点和内容使用范围仍存在变数。
- 参考：内容型企业可考虑在咨询期内盘点自有内容在 Facebook 和 Instagram 的授权现状，并评估对外授权的定价底线；依赖 Meta 商业工具的广告主值得先确认现行条款覆盖范围，再决定是否调整投放安排。
- 依据：Andy Stone 在 X 的表态和两次推迟决定为 Meta 官方口径，法律专家观点经 Nieman Lab 转述，两党参议员的批评为文中直接引述。
Meta does ‘not plan to make policy changes without a full consultation with industry groups and leaders.’
Meta does ‘not plan to make policy changes without a full consultation with industry groups and leaders.’
by Emma Roth
Oct 28, 2026, 4:15 PM UTC
Illustration: Nick Barclay / The Verge
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Meta says it may push the implementation of its new business terms past November 20th as it faces backlash from publishers over concerns about AI training. In a post on X, Meta communications head Andy Stone said the company does “not plan to make policy changes without a full consultation with industry groups and leaders.”
The new business terms, which were supposed to take effect on October 30th, initially appeared to give Meta permission to train its AI models on the news sites that use Facebook and Instagram. Meta later changed its policies to remove language indicating that it could “train” its products on content scraped from these sites, but legal experts told Nieman Lab that the update still isn’t enough to rule out that possibility. Meta responded to these concerns by delaying the implementation of its terms until November 20th. Now, enforcement may be delayed indefinitely.
“We’ve heard publishers’ feedback on our proposed ads and business terms update,” Stone said. “We’re committed to getting this right, and as we expect this consultation could extend beyond November 20, in which case we’d delay implementation of the updated terms. Until then our existing terms remain in place.”
Along with pushback from the News/Media Alliance, lawmakers on both sides of the political aisle have spoken out about the new terms. Sen. Marsha Blackburn (R-TN) said the updated terms indicate Meta is “attempting to exploit American creators and businesses,” while Sen. Adam Schiff (D-CA) urged Meta to reverse the change.
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- Emma Roth
来源：The Verge · AI · theverge.com