Square 推出首款自助点餐终端，内置可对话 AI 点餐助手
Square’s First Standalone Kiosk Features An AI Ordering Assistant
- 1Square 推出首款自助点餐终端 Square Kiosk，配 21.5 英寸触屏和可对话 AI 助手。
- 2AI 助手可回答有哪些素食选项、10 美元以下有哪些菜这类自然语言点餐问题。
- 3每台终端基于餐厅自身菜单训练，掌握热门菜品与菜品搭配关系。
- 4Square 食品饮料负责人 James Schonzeit 称点餐将更自然，更能体现餐厅特色。
自助点餐从触屏翻菜单转向自然语言对话，Square 把 AI 点餐能力做进了标准化商用硬件。
- 影响：对话式点餐降低顾客自助下单的门槛，单店和连锁可用同一套硬件；菜单数据是 AI 回答与推荐的基础，菜单维护质量会直接影响点餐体验。
- 参考：可考虑先盘点门店菜单数据的完整度，热门项和搭配关系是否齐备决定 AI 回答质量；值得在试点门店对比 AI 点餐与人工点餐的下单差异。
- 依据：产品功能与参数来自 Square 向 Adweek 披露的发布信息，使用体验评价出自 Square 食品饮料负责人，暂无独立验证。
Square, one of the most ubiquitous names in ordering systems for small businesses and restaurant chains, is launching its first dedicated kiosk hardware with a heavy AI focus.
Square revealed its new Square Kiosk for restaurants with a 21.5-inch touch display and a built-in AI assistant that guests can talk to when placing orders. The kiosk can answer questions such as “What are your vegetarian options?” or “Can you show me everything that’s under $10?” Each screen is trained on a restaurant’s specific menu, including a restaurant’s popular items and which items go well together.
“Now, when you walk up to order from a kiosk, you can actually order in a way that feels really natural and also represents, hopefully, the best of the restaurant as well,” James Schonzeit, head of food and beverage at Square, told ADWEEK.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
来源：Adweek · adweek.com