Squarespace 裁员约 19%，涉及约 300 名员工
Web host Squarespace lays off 19% of its employees
- 1Squarespace 宣布全球裁员约 19%，约 300 名员工受影响，公司公关代表向 TechCrunch 确认
- 2官方称重组旨在简化运营、聚焦优先事项，让公司为下一阶段增长更快行动
- 3生成式 AI 建站工具冲击行业，Wix 去年 8000 万美元收购 Base44，Lovable 8 月融资 4 亿美元、估值 133 亿美元
- 4Squarespace 已于 2024 年推出 AI 工具 Blueprint，并预告 AI 原生平台 Forma 开放等候名单
传统建站平台在 AI 建站工具冲击下进入收缩期，Squarespace 以裁员换组织提速，竞争重心转向提示词生成建站。
- 影响：官网托管在 Squarespace 等平台的企业需评估重组后的功能与服务连续性；提示词建站工具明显降低官网搭建投入，改版与外包预算有重新测算的空间；传统平台正把资源转向 AI 能力，建站行业供给格局在调整。
- 参考：可考虑盘点自有官网所用建站平台的 AI 功能与产品路线；值得把 Lovable 这类提示词建站工具列入官网改版的比价清单，先在非核心小站测试；重度依赖单一平台的企业可预留迁移备选。
- 依据：裁员规模与官方理由来自 Squarespace 公关代表向 TechCrunch 的确认；Wix 收购 Base44 与 Lovable 融资为文中引述的公开交易信息。
Squarespace, the web company that helps customers build and host their own websites, is laying off about one-fifth of its workforce, in a move that will affect hundreds of jobs.
Jeff Seedman, a public relations specialist representing Squarespace, confirmed the layoffs to TechCrunch. The Verge initially reported the layoffs.
“Squarespace is restructuring its organization and reducing its global workforce by approximately 19%, representing around 300 employees,” said Seedman. “The changes are intended to simplify how we operate, sharpen our priorities and enable the company to move faster as we position Squarespace for its next phase of growth.”
Website building has changed immensely over the last few years as a result of the generative AI boom. “Vibe-coding” website builders, which only require simple prompts from users to spin up functional front-end designs, have largely upended the industry, making it possible for users to create sites with significantly less effort.
These kinds of sites have become an increasingly central part of the website-building business. Last year, web host rival Wix bought Base44 for $80 million. Similar offerings, like Lovable, have generated significant investor interest; Lovable raised a $400 million Series C round in August that valued the company at $13.3 billion. Google also recently launched Stitch, a feature that allows users to swiftly generate user-interface designs.
Squarespace has also begun a big push into AI. In 2024, the company launched an AI tool called Blueprint. The company also recently announced Forma, an upcoming AI native platform, whose waitlist users can join.
Squarespace was founded in 2004 and went public in 2021 at a $10 billion valuation. However, the company struggled in the ensuing years to generate enthusiastic public market interest. Squarespace ultimately decided to go private again by way of a $7 billion private equity deal in 2024.
An earlier version of this report incorrectly stated that Squarespace had not yet launched AI tools; the story has been updated.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Lucas is a senior writer at TechCrunch, where he covers artificial intelligence, consumer tech, and startups. He previously covered AI and cybersecurity at Gizmodo. You can contact Lucas by emailing [email protected].
来源：TechCrunch · AI · techcrunch.com