AI 音乐涌入流媒体,YouTube Music 上线生成式 AI 标注系统
YouTube Music launches new labels as AI-generated music floods streaming platforms
- 1YouTube Music 推出 AI 生成音乐标注系统,点击播放页标签可查看 AI 在词曲或人声中的参与
- 2标注分 Fully Gen AI、Partly Gen AI、No Gen AI 三档,Auto-Tune 类修音工具归入 No Gen AI
- 3YouTube 称与音乐伙伴合作并用自研检测工具识别 AI 音乐,AI 参与本身不影响收益化资格
- 4AI 音乐快速涌入流媒体,Deezer 披露日均收到近 90,000 首全 AI 生成曲目并排除其进入算法推荐
流媒体平台面对 AI 音乐涌入出现披露与限制两条路线,YouTube 选择只做标签披露并保留收益化资格。
- 影响:品牌与内容团队使用 AI 配乐时需预估披露标签要求,各平台规则不一;音乐版权方与发行方要分平台核对推荐与结算政策,Deezer 已将全 AI 曲目排除出推荐与编辑歌单并扣发欺诈流水版税,YouTube 则不因 AI 参与影响收益化。
- 参考:可考虑盘点自有内容中 AI 生成音频的使用情况,按三档标注口径预备申报说明;在多平台分发音频素材前,值得先核对各平台对 AI 曲目的推荐与版税规则,再安排投放与结算。
- 依据:三档标注与自研检测工具为 YouTube 官方口径,暂无独立验证;Deezer 日均 90,000 首为其 7 月自报数据,各平台对比为 TechCrunch 转述。
YouTube Music announced Wednesday the rollout of a new labeling system aimed at improving transparency around songs created with the help of generative AI. Now listeners will be able to easily identify tracks created using AI, including those involved in composition and vocals.
The label will appear on the player page. Clicking on this label provides additional information about the specific role of AI in the track’s creation.
Notably, these labels will also extend to the main YouTube app.
YouTube said it collaborated with various music partners and deployed its own detection tools to identify AI-generated music. According to its help page, partners using YouTube can declare their work’s use of generative AI through one of three designations: Fully Gen AI, Partly Gen AI, or No Gen AI.
“Fully Gen AI” applies to tracks that are entirely generated by AI, while “Partly Gen AI” refers to works where artists may have incorporated AI-generated components but added their own live elements. Tracks edited using pitch-correction tools such as Auto-Tune fall under the “No Gen AI” category.
The move comes as AI-generated music rapidly expands across streaming services, and many platforms are adopting their own approaches. For instance, Apple Music has plans to introduce “Made With AI” labels as part of its AI Transparency Tags later this year. Spotify also has AI labels, as well as a music spam filter.
Deezer has taken one of the stricter stances, reporting in July that it was receiving nearly 90,000 fully AI-generated tracks daily. The platform labels detected AI-generated music and excludes it from algorithmic recommendations and editorial playlists, while also withholding royalties from fraudulent streams. The company is also working on an option to let users filter out AI-generated music.
TIDAL also labels recordings it identifies as entirely AI-generated, allows listeners to disable them, and excludes these recordings from royalty attribution.
YouTube, by contrast, is focusing on disclosure rather than blanket restrictions. Its new labels are intended to inform listeners about AI’s role in music creation, but AI involvement alone doesn’t make a track ineligible for monetization. YouTube even experiments with AI-powered music creation, including its tool Dream Track, which lets select creators generate soundtracks featuring AI-generated versions of participating artists’ voices.
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Lauren covers media, streaming, apps and platforms at TechCrunch.
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来源:TechCrunch · AI · techcrunch.com