封锁Meta Muse后，Amazon推出Alexa短信购物功能
After blocking Muse, Amazon now lets users text Alexa to help them shop
- 1Amazon推出短信购物功能，美国部分受邀用户可用自然语言让Alexa搜索、加购并完成下单
- 2文字版Alexa可管理清单、追踪价格、全网搜品、比价和查订单状态，还支持拍照搜同款
- 3未获邀请的用户可登记等候名单，官方称功能将在未来几周扩大开放范围
- 4Amazon曾于9月屏蔽Meta的Muse查询其网站，此次上线正值假日购物季前夕
电商平台对第三方购物智能体从封堵转向自建入口，Amazon选择自己掌握短信这一新的购物交互渠道。
- 影响：自然语言购物入口正由电商平台自建主导，商家需关注商品在对话式搜索中的呈现；DoorDash自述第三方智能体在其平台累计仅数百单，现阶段该渠道订单量有限。
- 参考：零售电商可考虑检查商品标题、图片与规格能否支撑自然语言查询检索；值得参照DoorDash的数百单数据评估是否投入第三方智能体渠道。
- 依据：功能开放范围与能力均为Amazon官方口径，暂无独立验证；第三方智能体订单量数据来自DoorDash上月自述。
6:10 AM PST · November 6, 2026
Amazon is jumping on the currently most popular bandwagon for interacting with AI agents: texting. The company on Friday said it is launching a feature that lets customers chat with its Alexa AI agent over text messages to help them shop, much like you can with AI agents like Muse or Instinct.
The move comes after Amazon blocked Meta’s Muse from querying its site in September. The company is rolling the features out just before the start of the holiday shopping season.
The e-commerce giant said select U.S. customers will get a text asking them to enable the shopping feature. Those with access can text Alexa to shop on Amazon using natural language queries, spanning everything from searching for items, adding them to cart, and purchasing.
The text agent builds on the recent shopping-focused upgrades to Alexa, and so can manage lists, keep tabs on prices, search for items across the web, compare products, and check the status of orders. Users can also share a picture of an item or someone wearing an outfit to search for similar listings on Amazon.
The company said over time, Alexa will learn users’ preferences and suggest items accordingly.
The company said users who don’t get invited to use this feature can sign up to a waitlist. The feature will be rolled out more broadly in the coming weeks.
As the market for consumer-focused AI agents balloons, platforms like Amazon are building their own to tap this new avenue of user interaction. Last month, delivery company DoorDash said that third-party agents had so far only placed hundreds of orders in total on its platform, and that it plans to concentrate on developing its own text-based agent, launched in September, further.
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来源：TechCrunch · AI · techcrunch.com