Google 更新隐私政策，Gmail、Drive、Google Photos 数据或被用于个性化广告
Now Google says it might use your Gmail and Google Photos data to target ads
- 1Google 修订隐私政策，自 10 月 16 日起为不将 Gmail、Drive、Photos 用于个性化广告的承诺增加例外
- 2通过 Personal Intelligence 将这些服务接入 AI Mode 等搜索功能的用户，可能看到基于其内容的定向广告
- 3Google 表示广告主拿不到 Gmail 等原始数据和姓名邮箱，也不基于种族、宗教、健康等敏感类别投广告
- 4用户可在搜索服务的个性化设置中断开相关应用，或关闭个性化推荐以阻止数据用于定向广告
Google 把 AI 个性化体验与广告数据使用打通，用户开启 AI 便利功能的同时也把个人内容纳入了广告定向范围。
- 影响：已将 Gmail、Drive、Photos 接入 AI 搜索功能的企业账号，邮件和文档内容可能开始影响广告投放；广告主拿不到原始数据或姓名邮箱，Google 也不投敏感类别；相关授权可在搜索个性化设置里调整。
- 参考：可考虑排查企业和员工的 Google 账号，列出 Personal Intelligence 已连接的应用清单，断开业务上不需要的 Gmail、Drive、Photos 授权；值得把这次条款变更纳入数据合规复查，再决定是否在设置页整体关闭 Personalized Recommendations。
- 依据：条款更新由 Android Authority 发现，The Verge 引用并核对了 Google 政策原文，注明 10 月 16 日起生效；广告主不可见原始数据和敏感类别限制为 Google 官方口径。
According to the new terms, sharing your data for better AI recommendations also means opening it up for more personalized ads.
According to the new terms, sharing your data for better AI recommendations also means opening it up for more personalized ads.
by Jess Weatherbed
Oct 23, 2026, 4:52 PM UTC
Image: Cath Virginia / The Verge
Jess Weatherbed
is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
Google has updated its privacy policy in a way that could mean you’ll start seeing targeted ads based on your personal data if you’re using personalized AI features. The update, spotted by Android Authority, adds an exception to its promise about not using your Drive, Gmail, or Google Photos for personalized ads. While the previous version simply said it wouldn’t do that, as of October 16th, Google has added the line, “unless you choose to make data from these services available to other Google services that support personalized ads.”
That means anyone who has connected their Drive, Gmail, or Google Photos to AI Mode and other Search tools via Google’s Personal Intelligence feature — allowing those tools to provide better responses or recommendations by knowing more about you — may now see ads targeted on the basis of that content.
Advertisers don’t get access to your Drive, Gmail, and Photos information or personally identifying details such as your name or email address, and Google won’t show you ads based on sensitive categories like race, sexual orientation, religion, or health.
This is what the policy says:
“You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service. For example, Search may process some of the data that you allow Search to access to personalize content, including ads.”
“Depending on your settings, we may also show you personalized ads based on your interests, activity, or personalized content from Google services. For example, if you search for ‘mountain bikes,’ in Search you may see ads for sports equipment on YouTube.”
If you want to prevent your personal data from being used for targeted ads, you can choose which apps you want to disconnect from Search’s Personal Intelligence features or disable Personalized Recommendations entirely via the Search Services Personalization settings page.
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- Jess Weatherbed
来源：The Verge · AI · theverge.com