Reddit 于假日购物季测试 AI 产品评价入口 Reddit Reviews
Amid Holiday Commerce Push, Reddit Tests an AI-Powered Product Review Portal
- 1Reddit 测试 AI 功能 Reddit Reviews，将站内商品讨论汇编成评价页
- 2功能将在未来几周内逐步推出，官方称首发覆盖约 10000 款高频讨论商品
- 3首批商品分电子、健康美容、家居园艺、时尚服饰四大品类，覆盖 App 与网页端
- 4官方称评价聚合社区真实使用经验，如护肤社区用户分享干皮应对经验、咖啡社区比较冲煮设备
Reddit 把社区存量讨论整理成结构化商品评价页，用真实使用经验切入购物决策入口。
- 影响：电子、健康美容、家居园艺、服饰四品类品牌的社区口碑将被汇编进消费者可查的评价页；评价内容来自普通用户讨论而非品牌方，口碑展示多出一个不可直接控制的界面；功能恰逢假日购物季推出。
- 参考：品牌方可考虑排查自家商品是否落入首批 10000 款高频讨论商品，并盘点相关社区已有的用户讨论；营销与电商团队值得整理四大品类中与自己产品相关的热帖，评估评价页可能呈现的口碑内容。
- 依据：功能形态、10000 款商品覆盖与上线节奏均来自 Reddit 官方博客，经 Adweek 转述；属官方口径，暂无独立验证。
With so many people relying on Reddit to research their next purchase, the platform is testing a dedicated portal for product reviews.
Reddit Reviews, a new feature on Reddit’s iOS and Android apps as well as on the web, will compile existing Reddit conversations about products into review pages. The new feature will roll out over the next few weeks, according to a company blog post shared with ADWEEK.
At launch, it will cover about 10,000 frequently discussed products across four categories: electronics; health and beauty; home and garden; and fashion and apparel.
“Lived experience shows up across Reddit communities: in r/skincareaddiction, people share what they’ve tried for dry skin, and in r/espresso, baristas and home brewers compare their setups,” the blog post reads.
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来源：Adweek · adweek.com