亚马逊 Alexa for Shopping 新增短信购物功能，文字或照片即可下单
Amazon will let you text Alexa your shopping list
- 1亚马逊为 Alexa for Shopping 新增短信购物，用户发文字或照片描述商品即可由助手代为搜索下单
- 2助手会随使用记住个人偏好，并跟踪价格、在关注商品降价时主动发短信提醒
- 3功能即日起向美国一小部分用户开放，官方称未来几周将扩展到数百万用户
- 4短信交互成趋势，OpenAI 上月为 Dot 推出短信对话，DoorDash 九月已支持短信点餐
购物入口正从应用和网页延伸到短信对话，亚马逊把搜索、比价、下单整段流程交给带记忆的购物智能体代办。
- 影响：品牌在 Amazon 商品列表中的信息质量会影响智能体推荐和代购结果；降价与促销信息会被助手主动转达，定价策略需要把这类中介算进去；短信成为面向消费者的新销售触点。
- 参考：可考虑用消费者视角测试这类短信助手如何推荐自家品类；值得核对商品页图文、价格与促销信息是否完整准确，便于智能体比价时代为传达。
- 依据：功能细节来自 Amazon 官方公告及对话式购物副总裁 Rajiv Mehta 的口径，功能尚在小范围推送、暂无独立实测；OpenAI 与 DoorDash 同类功能为报道转述。
Jess Weatherbed
is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
Amazon is adding a new feature to Alexa for Shopping that allows customers to purchase items by texting the AI shopping assistant. Users can describe the products they’re looking to buy and/or provide a photograph of the item, and Alexa for Shopping will search for matching results in Amazon listings, text back with recommendations, and order the item on the users’ behalf.
This launch builds on the existing Alexa for Shopping experience that launched in May, allowing users to place orders during moments where texting is more convenient than using Amazon’s app or website. The contact will appear in your phone as “Amazon Alexa,” and can be used for a wide range of shopping requests, including ordering weekly groceries, asking for gift recommendations, finding similar products to something you’ve snapped a photo of, and more. Alexa says it remembers your personal preferences over time (so if you frequently ask for vegan options, it’ll bear that in mind for product recommendations), and can track deals and prices to text you when an item you’re watching has gone on sale.
The texting capability is rolling out to a small group of Amazon customers in the US starting today, who will receive a text message inviting them to try the experience. It will then roll out to “millions more customers” in the coming weeks, according to Amazon’s announcement.
“Customers often jot down what they need the moment they think of it in their notes, in their messages, in their group chats,” said Rajiv Mehta, vice president of Conversational Shopping at Amazon. “Now with Alexa for Shopping, your personal shopping agent is just a text away. Message it what you need and Alexa goes to work on your behalf — searching, comparing, and buying so you can get on with your day.”
Amazon is one of several companies that have introduced ways to text their chatbots. Last month saw OpenAI launching a feature that allows users to exchange text messages with its personal AI agent, Dot. DoorDash also introduced a text-based ordering feature in September that lets users get dish recommendations and order food by texting the Ask DoorDash AI chatbot.
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- Jess Weatherbed
来源：The Verge · AI · theverge.com