纽约时报旗下 NYT Cooking 应用测试 AI 食谱修改功能，部分用户反对
The NYT Cooking app is testing AI recipe modifications
- 1纽约时报旗下 NYT Cooking 应用测试 AI 食谱修改功能，可换食材厨具、按任意人数缩放
- 2功能已面向 iOS 端全部 Cooking 订阅用户逐步开放，定制食谱仅本人可见、无法分享
- 3部分用户质疑 AI 的环境成本与体验影响，官方称暂无法关闭功能但使用完全可自主选择
- 4NYT 称两年前已用 AI 换算计量单位，发言人称评论关闭属常规做法且试用反馈良好
传统内容品牌向订阅产品嵌入 AI，未提供关闭选项使功能在赢得用户认可前就先产生信任摩擦。
- 影响：订阅类内容产品叠加 AI 能提升单点实用性；AI 的环境与体验质疑在烹饪这类非科技受众中同样成立；不提供关闭选项会把功能取舍上升为品牌信任问题。
- 参考：可考虑在 AI 功能公告期安排专人答疑并预留关闭或退出入口；值得把评论区反对理由整理成接受度清单，先小范围灰度验证使用率再扩大开放。
- 依据：替换食材、缩放份量与开放节奏均为官方口径，暂无独立验证；用户反对来自公告评论区留言，发言人称试用反馈良好同为官方说法。
Jess Weatherbed
is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.
The New York Times is testing a new AI feature for its Cooking app that helps users to modify recipes, and it’s sparked some drama among users. NYT Cooking senior editor Genevieve Ko announced the feature last Friday, which can be used to recommend substitutions for ingredients and cooking equipment, scale recipes to any number of servings, and “generally make our recipes work for what a cook needs at that moment.”
One of the examples given in the article shows a user asking to use baby spinach instead of kale, with the NYT Cooking app feature advising that because baby spinach wilts faster, it should be added during a later step of the recipe. Ko says it can also change the recipes around different pans and tools. Customized recipes are private and can’t be published or shared via the app. The AI modification feature is being rolled out gradually while the NYT monitors how it performs — it’s currently available to all Cooking subscribers on the iOS app, and will be more broadly available “soon.”
Some NYT readers have pushed back against the feature, citing concerns in the article’s comment section around the environmental impact of widespread AI adoption and the general impact that AI features may have on the user experience. When one user asked if there will be a way to disable the AI feature, Ko responded with “No, not at this time,” and noted that the feature is “completely optional to use.”
“Unbelievably disappointing to see,” said another NYT user. “I’ve always loved NYT Cooking and it pains me that the AI mandate has reached what used to be a wonderful and simple collection of recipes and notes from all sorts of different people.”
This isn’t the first time that AI has been used by the NYT Cooking app. Ko says it was used to convert imperial volume measurements to metric weight measurements in recipes two years ago, and a feature was added last year that converts recipes to halve or double the original serving size. The comments on the new AI feature announcement post have since been closed, but NYT spokesperson Jordan Cohen tells The Verge that this is standard practice:
“Comments on this article remained open for four days, with editors from Cooking taking care to answer questions, address concerns and engage directly with readers. We kept that conversation open to give readers a meaningful opportunity to share feedback and hear from the team. Closing comments on older articles is standard practice at The Times so that our moderators can focus on new discussions. We’re pleased to see that many members of our Cooking community are interested in exploring this tool and are already trying it out on our iOS app; they’re reporting good results.”
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
- Jess Weatherbed
来源：The Verge · AI · theverge.com