OpenAI 推出 Business Hub 测试版，企业可在 ChatGPT 中创建并核验商业资料
OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
- 1OpenAI 周二推出 Business Hub 测试版，企业可创建商业资料并核验、更新产品与服务信息
- 2符合条件的企业可创建专属商业智能体，ChatGPT 用户能直接询问企业与产品相关问题
- 3Business Hub 附带有限经营洞察，展示资料浏览量、商业提及与网站点击等指标
- 4OpenAI 曾推含购物车功能的电商直购项目，被视为潜在重要收入来源，已于 3 月关停
OpenAI 在电商直购尝试失败后，转向用企业资料加经营洞察复制 Google 的搜索商业模式，走信息曝光而非交易抽成路线。
- 影响：企业有了官方入口管理 ChatGPT 内的品牌与产品信息，用户看到的内容可控性提高；浏览量与点击等指标为衡量 AI 渠道曝光提供参考；此前电商项目已关停，平台方向仍在调整，投入前需评估稳定性。
- 参考：可考虑先核验自有品牌资料并检查 ChatGPT 对本企业的现有回答；值得把资料浏览量、提及与点击数据纳入渠道对比，与搜索流量合并评估后再定投入。
- 依据：Business Hub 与商业智能体为官方口径，处于 beta 阶段；核验流程细节 OpenAI 尚未公布；本文为 TechCrunch 基于官方说明的转述，暂无独立评测。
In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses.
On Tuesday, the company rolled out a Business Hub that will serve as a place where companies can create business profiles that — in a feature that greatly resembles the kind of profiles that Google and other search engines already offer — allow enterprises to verify and update information about their products and services. The feature is currently in beta.
Eligible companies will also be able to create and launch a specialized business agent, which gives ChatGPT users the ability to ask questions about the business and its products.
“As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to connect through AI,” the company said on Tuesday. “Today’s announcement is an early step in bringing businesses more deeply into ChatGPT.”
In a move that calls to mind Google’s Analytics, the Business Hub will also give users access to limited business insights. These insights will reveal how ChatGPT users interact with their products — including profile views, business mentions, website clicks, and other metrics.
Businesses will have to verify their profiles through a formal process, although the company did not share specifics of what that process would entail. Benji Shomair, VP of Monetization, told journalists on Monday that there are “multiple verification methods that we use for different types of business in different markets.”
OpenAI previously tried to position ChatGPT as an e-commerce hub by which users could buy products directly. This effort — which used a commission fee system — was viewed as a potentially huge source of revenue and a way to make ChatGPT a more direct Amazon competitor. However, that project ultimately failed to take off and, in March, the company retired the effort, which had even included a “checkout cart” feature.
With the integration of business profiles and intelligence, ChatGPT seems to be attempting to become more like Google, which — since the advent of the internet — has been the place where web users go to understand the companies they want to shop at. It remains to be seen whether this initiative will bear better results than the one that sought to make ChatGPT a direct e-commerce hub.
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Lucas is a senior writer at TechCrunch, where he covers artificial intelligence, consumer tech, and startups. He previously covered AI and cybersecurity at Gizmodo. You can contact Lucas by emailing [email protected].
来源：TechCrunch · AI · techcrunch.com