派拉蒙天舞CEO David Ellison称AI可能是现代史上最大的创作解锁
David Ellison says AI could be the ‘biggest creative unlock in modern history’
- 1Paramount Skydance CEO David Ellison在财报电话会上称，AI可能是现代史上最大的创作解锁，影响或超过CGI
- 2他举例称《终结者》当年制作成本400万美元，如今逐镜头重拍需6000万至7000万美元
- 3他表示公司一直在自研AI工具，内容将更易生产、项目提速，AI将显著重塑公司业务
- 4他强调AI是艺术家的工具而非替代品，在AI粗制内容泛滥时手工叙事仍会有溢价
这是好莱坞头部厂牌在财报场合对AI的定位表态，把AI当成本杠杆，同时用精品IP与手工叙事守住溢价端。
- 影响：影视等内容行业的制作预算逻辑可能被重算，高风险原创项目的门槛有望降低；按Ellison口径，精品IP与线下活动的价值不降反升；公司自称项目将提速，内容团队的工作方式面临调整。
- 参考：内容类企业可测算AI工具在自家制作环节能压缩多少预算，并据此重估原创项目的立项门槛；手握IP与线下权益的机构可评估低成本生成内容泛滥后的溢价空间；引入工具时可先比较自研与外采路线。
- 依据：全部判断基于Ellison在财报电话会上的官方表态；400万与6000万至7000万美元的成本对比为其个人举例，暂无独立验证。
Paramount Skydance’s CEO compared AI to CGI, but said it ‘will never be a replacement’ for artists.
Paramount Skydance’s CEO compared AI to CGI, but said it ‘will never be a replacement’ for artists.
by Stevie Bonifield
Nov 10, 2026, 12:28 AM UTC
Image: Variety via Getty Images
Stevie Bonifield
is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.
During Paramount Skydance’s latest earnings call, CEO David Ellison said “it’s hard to imagine” AI won’t have a bigger impact on the film industry than CGI. In response to a question about the company’s outlook for AI, Ellison said:
“I think when you zoom out and look at production, AI really has the potential to be the biggest creative unlock in modern history. The last time we saw anything close to this was really the, you know, advent of CGI and digital composites in the early 90s. That technology gave birth to amazing stories like Jurassic Park and Terminator 2, and it’s hard to imagine that AI is not going to have a more significant impact than that. And I personally believe that’s going to be an incredible unlock on creativity.”
Ellison gave Terminator as an example, describing how it cost $4 million to make, but “if you wanted to make that picture today, shot for shot, it’s $60 to 70 million.” He went on to suggest AI might be able to help with that: “We think these tools will help unlock more original storytelling by being able to make the budgets more digestible to be able to take that amount of risk.”
Ellison said AI will “significantly” reshape Paramount Skydance’s business, saying the company has been developing its own AI tools. As a result of those tools, Ellison claims, “content will be easier to produce, projects across the organization will speed up, and how we work will transform.” He emphasized that “all of this makes the value of premium IP and live events more valuable, not less.”
Ellison also noted that “in a world of AI slop, we think there will always be a premium for truly hand-crafted storytelling.” He added, “We also continue to believe that artificial intelligence is a tool for artists and will never be a replacement for them.”
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- Stevie Bonifield
来源：The Verge · AI · theverge.com