Meta AI 助手上线 Mac Beta 版，新增任务执行与深度研究功能
Meta AI
- 1Meta 官方介绍免费个人 AI 助手 Meta AI，称由 Muse Spark 模型驱动
- 2新功能包括生成演示文稿与文档、连接邮件日历获取每日简报、数分钟产出带引用的研究报告
- 3支持连接 Instagram 专业账号与 Meta Ads Manager，分析内容和广告表现
- 4官方称已开始对部分计算密集型功能测试用量限制，达上限后可付费订阅解锁更多用量
Meta AI 以免费加订阅的模式把助手铺进自家全系应用，并用社交内容与广告数据做差异化。
- 影响：在 Meta 生态投放和运营的商家多了一个直连广告与内容数据的助手入口；用量限制加订阅的组合提示 AI 工具预算需按用量核算；公开帖子可被助手引用，内容在 AI 回答中的曝光成为新变量。
- 参考：可考虑让运营团队试用其商业连接功能，先算出内容与广告分析环节能省多少人力；值得把 Meta AI 的免费额度与订阅价格纳入 AI 工具比价清单。
- 依据：功能清单、Mac Beta 版与用量限制测试均出自 Meta 官方页面描述，官方口径，暂无独立验证。
Meta AI Your personal AI assistant
META AI ASSISTANT
Your personal AI assistant that gets things done
Ask Meta AI to help you stay organized, research any topic, shop for products and complete tasks.
META AI ASSISTANT
Your personal AI assistant that gets things done
Now also available on Mac (Beta)
WHAT'S NEW
New features, built for your life
Smarter answers, scheduled tasks, and new ways to shop and discover.
Intelligence rooted in your world
Meta AI can cite public posts from Instagram, Facebook, and Threads to give you richer responses rooted in what people are talking about right now.
Intelligence rooted in your world
Meta AI can cite public posts from Instagram, Facebook, and Threads to give you richer responses rooted in what people are talking about right now.
Answers and action
Meta AI can now complete tasks for you like creating presentations, writing docs, and building training plans. Connect your email and calendar to get personalized daily briefings and more.
Answers and action
Meta AI can now complete tasks for you like creating presentations, writing docs, and building training plans. Connect your email and calendar to get personalized daily briefings and more.
Deep research
Get in-depth reports on any topic in minutes. Meta AI builds research plans, searches across sources, and drafts structured reports with citations.
Deep research
Get in-depth reports on any topic in minutes. Meta AI builds research plans, searches across sources, and drafts structured reports with citations.
A new way to shop
Ask Meta AI to help you find the perfect mug, style your room, or complete an outfit. Shop your favorite brands and Marketplace in one place. It pulls inspiration from Instagram, Facebook, and Threads, tailored to your personal style.
A new way to shop
Ask Meta AI to help you find the perfect mug, style your room, or complete an outfit. Shop your favorite brands and Marketplace in one place. It pulls inspiration from Instagram, Facebook, and Threads, tailored to your personal style.
Local recommendations
Ask where to eat, get your nails done or what to do this weekend. Results will show ratings, photos and feedback from what locals are buzzing about.
Local recommendations
Ask where to eat, get your nails done or what to do this weekend. Results will show ratings, photos and feedback from what locals are buzzing about.
Connected to your business
Link your Instagram professional account, Meta Ads Manager, and Google Workspace so Meta AI can analyze your content and ad performance, build presentations, and discover ways to take your business further.
Connected to your business
Link your Instagram professional account, Meta Ads Manager, and Google Workspace so Meta AI can analyze your content and ad performance, build presentations, and discover ways to take your business further.
Intelligence rooted in your world
Meta AI can cite public posts from Instagram, Facebook, and Threads to give you richer responses rooted in what people are talking about right now.
Intelligence rooted in your world
Meta AI can cite public posts from Instagram, Facebook, and Threads to give you richer responses rooted in what people are talking about right now.
Answers and action
Meta AI can now complete tasks for you like creating presentations, writing docs, and building training plans. Connect your email and calendar to get personalized daily briefings and more.
Answers and action
Meta AI can now complete tasks for you like creating presentations, writing docs, and building training plans. Connect your email and calendar to get personalized daily briefings and more.
Deep research
Get in-depth reports on any topic in minutes. Meta AI builds research plans, searches across sources, and drafts structured reports with citations.
Deep research
Get in-depth reports on any topic in minutes. Meta AI builds research plans, searches across sources, and drafts structured reports with citations.
A new way to shop
Ask Meta AI to help you find the perfect mug, style your room, or complete an outfit. Shop your favorite brands and Marketplace in one place. It pulls inspiration from Instagram, Facebook, and Threads, tailored to your personal style.
A new way to shop
Ask Meta AI to help you find the perfect mug, style your room, or complete an outfit. Shop your favorite brands and Marketplace in one place. It pulls inspiration from Instagram, Facebook, and Threads, tailored to your personal style.
Local recommendations
Ask where to eat, get your nails done or what to do this weekend. Results will show ratings, photos and feedback from what locals are buzzing about.
Local recommendations
Ask where to eat, get your nails done or what to do this weekend. Results will show ratings, photos and feedback from what locals are buzzing about.
Connected to your business
Link your Instagram professional account, Meta Ads Manager, and Google Workspace so Meta AI can analyze your content and ad performance, build presentations, and discover ways to take your business further.
Connected to your business
Link your Instagram professional account, Meta Ads Manager, and Google Workspace so Meta AI can analyze your content and ad performance, build presentations, and discover ways to take your business further.
The Meta AI chat experience
Advanced reasoning, richer responses and a streamlined design that keeps up with how you think.
Thoughtful answers
More natural conversations
Private chats
Photos, files and docs
Use Instant for fast answers, or switch to Thinking to tackle complex questions with advanced reasoning.
Snap a photo of what's in front of you for anything from help picking a snack to instructions for fixing anything.
Talk to Meta AI throughout your day with a faster, conversational voice mode that supports 13 languages.
Use live AI for real-time answers on what you’re seeing. Use live AI for real-time answers on what you’re seeing.
Incognito Chats are a private space to think and explore ideas with Meta AI. Messages are processed in a secure environment that no one, including Meta, can access.
Unlock deeper insights from your files and images. Upload a lease, drop in a spreadsheet or compare product photos side by side. Send multiple files at once — Meta AI can understand it all.
GET META AI
Meta AI lives where you do
Available on iOS and Android, web, desktop, AI glasses, and your favorite apps.
Get answers from Meta AI, translate in real time and learn about the world around you, hands-free.
Now smarter and more capable with Muse Spark.
Meta Glasses—now smarter and more capable with Muse Spark.
Works where you do
Using the Meta AI app for Mac, point Meta AI at any window on your desktop to work through your tasks or use your voice to dictate in any app.
Get quick answers and dive deeper on your favorite content.
Messenger
Ask for recommendations, make plans, get help in group chats, and more.
Create and edit images, write captions, and explore your interests.
Make conversations more productive and fun. Chat with Meta AI privately.
Meet the AI assistant that already knows your business
FREQUENTLY ASKED QUESTIONS
What is Meta AI?
Meta AI is a free AI assistant built by Meta, available at meta.ai, in the Meta AI app, and across WhatsApp, Instagram, Messenger, and Facebook. It can answer questions, help with complex reasoning, generate images, assist with coding, shopping, and more - all powered by Muse Spark from Meta Superintelligence Labs.
Is Meta AI a free AI assistant?
Meta AI is free to use for everyday use. We’ve started testing usage limits on some of our more compute intensive features. When people hit their daily / monthly limit, they’ll have the option to purchase a subscription to unlock more usage before their free limit resets.
How do I access Meta AI?
You can access Meta AI at meta.ai on the web, by downloading the Meta AI mobile app on iOS or Android, installing the desktop app on Mac, or by chatting with Meta AI directly within WhatsApp, Instagram, Messenger, or Facebook. No separate account is needed beyond your existing Meta account.
What makes Meta AI different from other AI assistants?
Meta AI is free to use, built into the apps you already use (WhatsApp, Instagram, Facebook, Messenger, Threads), powered by Muse Spark with native multimodal understanding (text, image, voice), and integrated with real-time web information. It's designed for everyday use across billions of people, not just power users
How do I use Meta AI on WhatsApp or Instagram?
On WhatsApp, tap the Meta AI icon or start a new chat with Meta AI. On Instagram, tap the Meta AI icon in DMs or use it in search. You can ask questions, generate images, get recommendations, and more. The same features are available across all Meta apps.
Explore Meta AI products
Media Gen
Explore fun presets, make precise edits and visualize your ideas.
Muse
Explore what agentic AI can do, connect your apps and take tasks off your plate
来源：Meta AI：Research Blog · ai.meta.com