Meta 因出版商反对 AI 抓取将新商业条款推迟至 11 月 20 日
Meta delays new business terms after publisher pushback on AI scraping
- 1Meta 宣布将新商业条款的执行从原定 10 月 30 日推迟至 11 月 20 日
- 2出版商担忧条款允许 Meta 抓取新闻内容用于 AI 训练，行业组织致信扎克伯格要求修订
- 3Meta 已删除条款中训练相关措辞，但法律专家认为这不足以排除用于 AI 训练的可能
- 4欧盟和英国的广告商与出版商敦促监管机构叫停条款，Meta 称内容方仍可用 robots.txt 表达抓取偏好
Meta 推迟条款执行说明平台单方面将内容纳入 AI 训练的做法正遭遇出版方与监管的组织化抵抗，内容抓取边界成为博弈焦点。
- 影响：依赖 Meta 平台分发的媒体在 11 月 20 日前有窗口评估条款影响并表达立场；出版方的组织化施压已迫使平台让步；欧盟和英国的监管介入动向会影响在当地运营的企业。
- 参考：内容方可考虑在 11 月 20 日前核查自身 robots.txt 设置并评估新条款对内容抓取的影响；媒体机构值得与行业组织协调立场向平台提出修订诉求；在欧盟和英国有业务的企业可留意监管机构后续动作。
- 依据：Meta 发言人对 The Verge 表示条款推迟至 11 月 20 日生效；出版方诉求来自 News/Media Alliance 致扎克伯格的公开信，法律专家观点为媒体引述。
Following backlash from publishers across the globe, Meta is pushing the enforcement of its new terms to November 20th.
Following backlash from publishers across the globe, Meta is pushing the enforcement of its new terms to November 20th.
by Emma Roth
Oct 23, 2026, 2:47 PM UTC
Illustration: Nick Barclay / The Verge
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Meta is delaying the enforcement of its new business terms after publishers raised concerns that they could allow the company to scrape news sites for AI training, as reported earlier by Fast Company. In a statement to The Verge, Meta spokesperson Daniel Roberts says the terms will go into effect on November 20th “to allow more time for us to explain to our partners and stakeholders what’s changing and what’s not.”
The business terms, which were originally supposed to go into effect on October 30th, appeared to give Meta permission to freely scrape the new sites that use its platforms, while using the material for AI training. Though Meta updated these terms to remove language about “training” its products, legal experts argued the change is not enough to rule out the possibility.
The News/Media Alliance sent a letter to Meta CEO Mark Zuckerberg on Thursday, demanding that the company revise its business terms over concerns that they would cause “severe harm” to publishers. Digital advertisers and publishers in the European Union and the UK also urged regulators to force Meta to halt its new terms.
In response to this backlash, Meta is now delaying its new terms entirely. Roberts says the delay will give Meta more time to lay out “how Meta uses web crawlers and the fact that content owners will still be able to use robots.txt to signal preferences,” referring to the file that signals to scrapers whether they can crawl a site.
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- Emma Roth
来源：The Verge · AI · theverge.com