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The Verge · AI· Jess Weatherbed·· 18 天前AI 评分45

Google 假日季前在美国推出通用购物车 Universal Cart

Google launches its ‘universal’ online shopping cart ahead of the holidays

文章要点
  • 1Google 在美国上线 Universal Cart，覆盖 Gemini 应用和 Google Search AI Mode
  • 2购物车可跨多家零售商统一存放商品，并提供降价补货通知和促销码展示
  • 3可用 Google Wallet 付款或转到商家结账，还能比较各张信用卡权益推荐支付方式
  • 4Gmail 和 YouTube 集成暂无时间表；OpenAI 与 Meta 已推出代购型 AI 购物助手
决策要点

Google 把购物入口从电商平台搬进自家 AI 界面，AI 助手正在成为零售商与消费者之间的新中间层。

  • 影响：零售商的直接触达被 Google 的降价通知、促销码和支付建议部分接管，购买决策向平台侧转移；OpenAI、Meta 和 Shopify 的动作显示智能体代购渠道正在成形，电商流量入口面临重新分配。
  • 参考：零售电商可考虑测试自家商品在 Gemini 和 Search AI Mode 中的收录与加购体验，再决定投入程度；经营 Shopify 店铺的值得评估智能体购买通道的接入方式；可先盘点结账环节对平台通知和支付建议的依赖程度。
  • 依据：功能上线与通知、支付等能力为 Google 官方口径，暂无独立实测；OpenAI、Meta 与 Shopify 的动作引自 The Verge 报道。
正文

Jess Weatherbed

Jess Weatherbed

is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

Google’s intelligent AI shopping cart is finally here, and just in time to tempt users into Black Friday and seasonal holiday spending. The Universal Cart tool Google previewed at its I/O event in May is now rolling out in the US across the Gemini app and Google Search, with the aim of making it easier to stay organized and save money when shopping online.

As the name suggests, it’s a “universal” digital cart that lets you save products from multiple retailers in a single unified space, and works across different Google platforms. That means you can find and add a bunch of products using the Gemini app and Google Search AI Mode, and they’ll all be saved to the same cart. There are also plans to integrate Universal Cart with Gmail and YouTube, but Google hasn’t announced a timeline for that yet.

A GIF demonstrating the checkout options for Universal Cart.

Google will send you notifications about price drops and restocks for items saved in your cart, which spares you from having to check each retailer’s website individually, and can display any relevant promotional codes it finds besides the products you’ve saved. You can choose to pay for items from the cart using Google Wallet, or transfer them to the merchant’s own cart so you can checkout with the retailer directly. Together with Google Wallet, Universal Cart can also analyze the perks provided by each of your saved credit cards and help you choose the best payment method when purchasing.

The launch comes as competition in the AI-assisted shopping space is heating up, with Google rivals including OpenAI and Meta having launched agentic AI assistants that can shop online on the user’s behalf. Shopify also recently announced that it’s opening its platform up to allow more AI agents to browse and purchase from Shopify listings. Big Tech players are entering this race on the bet that the future of online shopping involves having a robot do most of the work for you.

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  • Jess Weatherbed

来源：The Verge · AI · theverge.com

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