Apple 新任 CEO Ternus 回应 AI 落后质疑，称不想为做 AI 而做 AI
Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
- 1Apple 新任 CEO John Ternus 在采访中回应外界 AI 落后质疑，称对公司现状很满意
- 2他表示 Apple 新产品一定会用上 AI，但不想为做 AI 而做 AI，做出用户喜爱的产品才是关键
- 3更强版 Siri 此前发布一再推迟，最终于今年夏天正式上线
- 4被问及 Agent 可能让 App 不再必要时，Ternus 称产品创造是深度人性化、个人化的事情
Apple 把 AI 当作产品体验里的隐形成分而非独立卖点，新任 CEO 的表态显示其延续自身节奏而非追赶竞品。
- 影响：企业可对照两种产品路线，把 AI 做成独立卖点或融入体验的隐形成分；围绕苹果生态开发应用的公司，会持续面对 Agent 可能改变功能入口的讨论。
- 参考：可考虑盘点自家 AI 功能的宣传方式，测算不突出 AI 概念时用户是否仍感知价值；在苹果生态内做应用的企业，可先评估 Agent 场景对核心功能入口的替代影响。
- 依据：核心依据是 Ternus 在 Wired 采访中的原话，属官方口径；Apple 被认为 AI 落后是外界评价，新版 Siri 今年夏天上线为文中事实。
In Brief
Posted:
2:41 PM PDT · October 31, 2026
During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape.
Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer. But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that “everyone has an opinion,” he insisted, “I really like where we’re at.”
Ternus added that Apple is “absolutely going to leverage AI” in its new products, but he said, “We don’t want to ship AI for AI’s sake. When we’re doing it right, people won’t have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”
And when Levy pressed him on whether AI might affect Apple and its ecosystem more dramatically, with agents potentially making things like apps unnecessary, Ternus replied,”That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”
来源：TechCrunch · AI · techcrunch.com